E-commerce spending per capita in Europe 2015-2018, by country

This statistic presents the average per capita spending for online shopping in Europe from 2015 to 2018. In 2018, British consumers had the highest per capita spending at 942 euros. Polish consumers spent considerably less with 352 euros per capita.

Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country

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Release date

September 2018



Survey time period

2015 to 2018*

Number of respondents

10,000 (1,100 respondents per country*)

Age group

15-79 years

Method of interview

Online survey

Supplementary notes

The source added the following information: * The report is based on interviews with 10,000 consumers, conducted with private individuals in the age group 15–79 in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and the United Kingdom, constituting a representative selection from each country.
** To calculate how many consumers shop online in each market, we used Eurostat’s population statistics for 2017 as a basis. To calculate the average spend in euros, we applied the exchange rates from May 29, 2018 (last year, May 29, 2017 was used).

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Statistics on "E-commerce in Europe"

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