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E-commerce spending per capita in Europe 2016-2020, by country

Average annual spending per capita for online shopping in Europe from 2016 to 2020, by country

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Release date

May 2020



Survey time period

2016 to 2020

Number of respondents

12,800 (1,100 respondents per country*)

Age group

15-79 years

Method of interview

Online survey

Supplementary notes

The source added the following information: * The report is based on interviews with 12,800 consumers, conducted with private individuals in the age group 15–79 in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and the United Kingdom, constituting a representative selection from each country.
** To calculate how many consumers shop online in each market, we used Eurostat’s population statistics for 2019 as a basis. To calculate the average spend in euros, we applied the exchange rates from May 2020 (last year, May 28, 2019 was used).

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Statistics on "E-commerce in the European Union"

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