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E-commerce spending per capita in Europe 2015-2018, by country

Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)

E-commerce spending per capita in Europe 2015-2018, by country This statistic presents the average per capita spending for online shopping in Europe from 2015 to 2018. In 2018, British consumers had the highest per capita spending at 942 euros. Polish consumers spent considerably less with 352 euros per capita.
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Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)

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Description

Source

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This statistic presents the average per capita spending for online shopping in Europe from 2015 to 2018. In 2018, British consumers had the highest per capita spending at 942 euros. Polish consumers spent considerably less with 352 euros per capita.
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Release date
September 2018
Region
Europe
Survey time period
2015 to 2018*
Number of respondents
10,000 (1,100 respondents per country*)
Age group
15-79 years
Method of interview
Online survey
Supplementary notes
The source added the following information: * The report is based on interviews with 10,000 consumers, conducted with private individuals in the age group 15–79 in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and the United Kingdom, constituting a representative selection from each country.
** To calculate how many consumers shop online in each market, we used Eurostat’s population statistics for 2017 as a basis. To calculate the average spend in euros, we applied the exchange rates from May 29, 2018 (last year, May 29, 2017 was used).
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Statistics on "E-commerce in Europe"
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  • Austria and Switzerland
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  • United Kingdom
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