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Wearables shipments worldwide market share by vendor 2014-2020

Fitbit's market share of wearable device unit shipments was 34.2 percent in the first quarter of 2015, yet that share has shrunk to 2.9 percent in the latest quarter, coming as a market fifth.

Market share of wearables unit shipments -- additional information

With a strong presence in the health and fitness wearable market, Fitbit has been a leader in the wearable industry since early 2014, when the company held about 45 percent of the market share. Fitbit has sold nearly16 million wearable devices in 2019 alone, and has shipped about 2.5 million units worldwide in the second quarter of 2020.

Xiaomi, a Chinese electronics company, has gained market share in 2015 and now is the second biggest wearable vendor in the world, with 10 percent of the market share in the most recent quarter. In 2016, Xiaomi shipped 15.7 million units worldwide.

As of 2016, Apple is the third biggest wearable vendor, thanks to the successful introduction of the Apple Watch to the smartwatch market. The smartwatch market is a promising segment within the wearable industry, as global smartwatch shipments are expected to increase from around 30 million units in 2015 to more than 66 million units by 2017. Apple shipped nearly 107 million units worldwide in 2019, holding a market share of about 10 percent that year. By 2019, about 45 percent of all smart wristwear shipped worldwide is forecast to have Apple’s watchOS as its operating system.

Market share of wearables unit shipments worldwide by vendor from 1Q'14 to 2Q'20

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Release date

August 2020



Survey time period

2014 to 2020

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Statistics on "Wearables"

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