Wearables shipments worldwide market share by vendor 2014-2019

The statistic shows the vendors' market share of wearable unit shipments worldwide from the first quarter of 2014 to the most recent quarter. Fitbit's market share of wearable device unit shipments was 34.2 percent in the first quarter of 2015, yet that share has shrunk to five percent in the latest quarter, coming as a market fifth.

Market share of wearables unit shipments -- additional information

With a strong presence in the health and fitness wearable market, Fitbit has been a leader in the wearable industry since early 2014, when the company held about 45 percent of the market share. Fitbit has sold over 10 million wearable devices in 2014 alone, and has shipped about 22 million units worldwide in 2015.

Xiaomi, a Chinese electronics company, has gained market share in 2015 and now is the second biggest wearable vendor in the world, with 13.4 percent of the market share in the most recent quarter. In 2016, Xiaomi shipped 15.7 million units worldwide.

As of 2016, Apple is the third biggest wearable vendor, thanks to the successful introduction of the Apple Watch to the smartwatch market. The smartwatch market is a promising segment within the wearable industry, as global smartwatch shipments are expected to increase from around 30 million units in 2015 to more than 66 million units by 2017. Apple shipped nearly 11 million units worldwide in 2016, holding a market share of about 10 percent that year. By 2019, about 45 percent of all smart wristwear shipped worldwide is forecast to have Apple’s watchOS as its operating system.

Market share of wearables unit shipments worldwide by vendor from 1Q'14 to 4Q'19

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Release date

March 2020



Survey time period

2014 to 2019

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Statistics on "Wearables"

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