About This Statistic
The statistic shows the vendors' market share of wearable unit shipments worldwide from the first quarter of 2014 to the fourth quarter of 2016. Fitbit's market share of wearable device unit shipments was 34.2 percent in the first quarter of 2015.
Market share of wearables unit shipments -- additional information
With a strong presence in the health and fitness wearable market, Fitbit has been a leader in the wearable industry since early 2014, when the company held about 45 percent of the market share. Fitbit has sold over 10 million wearable devices in 2014 alone, and has shipped about 22 million units worldwide in 2015.
As of 2015, Apple is the second biggest wearable vendor, thanks to the successful introduction of the Apple Watch to the smartwatch market. The smartwatch market is a promising segment within the wearable industry, as global smartwatch shipments are expected to increase from around 30 million units in 2015 to more than 66 million units by 2017. Apple shipped nearly 12 million units worldwide in the first three quarters of 2015 alone, holding a market share between 15 and 20 percent that year. By 2019, about 45 percent of all smart wristwear shipped worldwide is forecast to have Apple’s watchOS as its operating system.
Xiaomi, a Chinese electronics company, has gained market share in 2015 and now is the third biggest wearable vendor in the world, with nearly 10 percent of the market share. In 2015, Xiaomi shipped more than 12 million units worldwide.