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Canada: agencies with majority of RFP's containing video ads 2014

This statistic shows the responses to a survey about understanding trends and insights in advertising taken among advertising executives in Canada from 2011 to 2014. In 2014, 31.3 percent of advertising executives stated that majority of their digital Request for Proposals (RFP's) contained a video advertisement component.

Share of advertising agencies in Canada with a majority of their RFP's containing video advertisements from 2011 to 2014

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Release date

June 2015



Survey time period

February 2, 2015 to March 13, 2015

Number of respondents

130 respondents

Special properties

Canadian advertising executives

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Statistics on "Video advertising and marketing"

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