This statistic shows the responses to a survey about understanding trends and insights in advertising taken among advertising executives in Canada from 2011 to 2014. In 2014, 31.3 percent of advertising executives stated that majority of their digital Request for Proposals (RFP's) contained a video advertisement component.
Share of advertising agencies in Canada with a majority of their RFP's containing video advertisements from 2011 to 2014
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BrightRoll, & IAB Canada. (June 3, 2015). Share of advertising agencies in Canada with a majority of their RFP's containing video advertisements from 2011 to 2014 [Graph]. In Statista. Retrieved February 21, 2020, from https://www.statista.com/statistics/436079/agency-majority-rfp-video-canada/
BrightRoll, und IAB Canada. "Share of advertising agencies in Canada with a majority of their RFP's containing video advertisements from 2011 to 2014." Chart. June 3, 2015. Statista. Accessed February 21, 2020. https://www.statista.com/statistics/436079/agency-majority-rfp-video-canada/
BrightRoll, IAB Canada. (2015). Share of advertising agencies in Canada with a majority of their RFP's containing video advertisements from 2011 to 2014. Statista. Statista Inc.. Accessed: February 21, 2020. https://www.statista.com/statistics/436079/agency-majority-rfp-video-canada/
BrightRoll, and IAB Canada. "Share of Advertising Agencies in Canada with a Majority of Their Rfp's Containing Video Advertisements from 2011 to 2014." Statista, Statista Inc., 3 Jun 2015, https://www.statista.com/statistics/436079/agency-majority-rfp-video-canada/
BrightRoll & IAB Canada, Share of advertising agencies in Canada with a majority of their RFP's containing video advertisements from 2011 to 2014 Statista, https://www.statista.com/statistics/436079/agency-majority-rfp-video-canada/ (last visited February 21, 2020)
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