Most popular products in travel and tourism e-commerce in Germany 2016

This statistic shows the results of a survey among internet users concerning online purchases of tourism or travel products in Germany in 2016. During the survey period it was found that 34.6 percent of respondents stated that they had booked a hotel for leisure or business travel via the internet within the 12 months prior to the survey.

Which of the following travel or tourism products have you purchased online over the last 12 months?

Share of respondents
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Source

Release date

March 2017

Region

Germany

Survey time period

December 2016

Number of respondents

104,499 (unweighted)

Age group

14 years and older

Special properties

User of mobile or fixed offers during the last three months

Supplementary notes

The source phrased the survey question as follows: "Did you buy the following products online over the last 12 months?"
(Original German survey question: "Haben Sie in den letzten 12 Monaten folgende Produkte über das Internet gekauft?")

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