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Leading online shopping categories in Canada 2019

Based on data from an April 2019 survey of Canadian online shoppers, 41 percent of respondents had made purchases from the computers and electronics category in the preceding 12 months.

Online shopping in Canada - additional information

Whatever the product, be it clothing, books, or travel services, the majority of Canadian digital buyers made their online purchases through both domestic and international websites, while it was also found, that approximately 37 percent were devoted solely to domestic e-tailers as of 2018. In regards to digital payments, the preferred method according to 51 percent of online shoppers was credit or charge card. PayPal ranked second, with 30 percent of respondents indicating this payment as their favorite.

Most popular online shopping categories among digital shoppers in Canada as of April 2019

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Release date

March 2020



Survey time period

April 2019

Number of respondents

5,000 respondents

Age group

18 years and older

Special properties

among shoppers who purchased products online in the preceding year

Method of interview

Online survey

Supplementary notes

*Percentage of online shoppers buying from each product category

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Statistics on "E-commerce in Canada"

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