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Share of Canadian shopper buying selected products online 2018
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Share of Canadian shopper buying selected products online 2018
Most popular online shopping categories among digital shoppers in Canada as of March 2018
by J. Clement,
last edited
Sep 17, 2018
This statistic presents the most popular online shopping categories in Canada. During the survey period, it was found that 57 percent of Canadian respondents had made clothing and apparel purchases online in the preceding 12 months.
Online shopping in Canada - additional information
Whatever the product, be it clothing, books, or travel services, the majority of Canadian digital buyers made their online purchases through both domestic and international websites, while it was also found, that approximately 37 percent were devoted solely to domestic e-tailers as of 2018. In regards to digital payments, the preferred method according to 51 percent of online shoppers was credit or charge card. PayPal ranked second, with 30 percent of respondents indicating this payment as their favorite.
When it comes to device usage, online shopping was predominately done via desktops, across all age groups. Mobile shopping, however, was more popular among younger consumers. Among Canadian Millennials, 33 percent have made digital purchases using smartphones and 22 percent did so via tablets.
Despite not making it to the top ten global markets with the highest online shopping penetration, Canada’s e-commerce market is relatively strong. It was calculated, that in 2014 there were 20.2 million digital buyers in the country. This number is predicted to reach 22.5 million digital shoppers by the end of 2018. According to a 2014 study, it was found that Canadians aged 18 to 34 had the highest digital buyer penetration with 92 percent, and those between the ages of 35 and 54 were among the national average of 82 percent.
Most popular online shopping categories among digital shoppers in Canada as of March 2018
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by J. Clement,
last edited
Sep 17, 2018
This statistic presents the most popular online shopping categories in Canada. During the survey period, it was found that 57 percent of Canadian respondents had made clothing and apparel purchases online in the preceding 12 months.
Online shopping in Canada - additional information
Whatever the product, be it clothing, books, or travel services, the majority of Canadian digital buyers made their online purchases through both domestic and international websites, while it was also found, that approximately 37 percent were devoted solely to domestic e-tailers as of 2018. In regards to digital payments, the preferred method according to 51 percent of online shoppers was credit or charge card. PayPal ranked second, with 30 percent of respondents indicating this payment as their favorite.
When it comes to device usage, online shopping was predominately done via desktops, across all age groups. Mobile shopping, however, was more popular among younger consumers. Among Canadian Millennials, 33 percent have made digital purchases using smartphones and 22 percent did so via tablets.
Despite not making it to the top ten global markets with the highest online shopping penetration, Canada’s e-commerce market is relatively strong. It was calculated, that in 2014 there were 20.2 million digital buyers in the country. This number is predicted to reach 22.5 million digital shoppers by the end of 2018. According to a 2014 study, it was found that Canadians aged 18 to 34 had the highest digital buyer penetration with 92 percent, and those between the ages of 35 and 54 were among the national average of 82 percent.
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- Release date
- June 2018
- Region
- Canada
- Survey time period
- March 2018
- Number of respondents
- 1,203 respondents
- Age group
- 18 years and older
- Special properties
- among shoppers who purchased products online in the preceding year
- Method of interview
- Online survey
- Supplementary notes
- 86% of Canadians have made an online purchase in the last 12 months
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
More information
- Region
- Canada
- Survey time period
- March 2018
- Number of respondents
- 1,203 respondents
- Age group
- 18 years and older
- Special properties
- among shoppers who purchased products online in the preceding year
- Method of interview
- Online survey
- Supplementary notes
- 86% of Canadians have made an online purchase in the last 12 months
Other statistics on the topic
E-commerce in Canada
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Statistics on "E-commerce in Canada"
- Overview
The most important statistics
- Retail e-commerce revenue in Canada from 2017 to 2023 (in million U.S. dollars)Canada retail e-commerce sales 2017-2023
- Retail e-commerce sales growth in Canada from 2018 to 2023Canada retail e-commerce sales growth 2018-2023
- E-commerce retail trade sales in Canada from January 2016 to February 2019 (in million Canadian dollars)Canada monthly e-commerce retail sales 2016-2019
- E-commerce retail trade sales in Canada in 2017, by industry (in million Canadian dollars)Canada e-commerce retail trade sales 2017
- E-commerce share as percentage of total retail sales in Canada in 2017, by industryCanada e-commerce as percentage of total sales 2017, by industry
- Distribution of e-commerce retail trade revenue in Canada in 2017, by industryCanada: e-commerce retail trade sales share 2017
- E-commerce sales revenue in Canada in 2018 and 2022, by device (in billion U.S. dollars)Canada: e-commerce sales 2018-2022, by device
- Consumer electronics sales as percentage of total retail e-commerce sales in Canada from 2017 to 2023Canada consumer electronics e-retail share 2017-2023
- Online shoppers
The most important statistics
- Number of digital buyers in Canada from 2017 to 2023 (in millions)Canada: number of digital buyers 2017-2023
- Digital buyer penetration in Canada from 2017 to 2023Canada: digital buyer penetration 2017-2023
- Percentage of domestic and cross-border shopping among online shoppers in Canada from 2014 to 2018Canada online domestic and cross-border shopping 2014-2018
- Share of internet users in Canada who feel uncomfortable making digital purchases as of February 2018Share of online Canadians feeling uncomfortable buying digitally 2018
- Shopping behavior
The most important statistics
- Devices preferred for online shopping according to consumers in Canada in 2017Canada device preference for online shopping 2017
- Most popular online shopping categories among digital shoppers in Canada as of March 2018Share of Canadian shopper buying selected products online 2018
- Leading e-commerce activities of internet users in Canada as of January 2018Canada leading e-commerce activities of internet users 2018
- Leading reasons for online purchases according to online shoppers in Canada as of January 2018Leading reasons for online shopping in Canada 2018
- Key online purchase influences according to online shoppers in Canada as of January 2018Factors influencing online purchase decisions in Canada 2018
- Most frequently used paths to purchase with multi-channel retailers according to online shoppers in Canada as of 3rd quarter 2017Canada path to multi-channel retail purchases 2017
- Frequency of online purchase in Canada as of March 2018Canada: online shopping frequency in 2018
- Which of these statements on online shopping do you agree with?Attitudes towards online shopping in Canada 2019
- Digital payment
The most important statistics
- Online and mobile payment actions in Canada from 2017 to 2018Canada: online and mobile payment actions 2017-2018
- Preferred payment method for online shopping in Canada from 2014 to 2018Canada preferred online shopping payment methods 2014-2018
- Consumer perspectives on e-wallets and e-payments in Canada as of April 2017Canada: attitudes towards e-wallets and e-payments 2017
- Share of online users in Canada who paid for online purchases using mobile payment or digital wallet service from 2016 to 2018Canadians using mobile payments or digital wallets for online purchases 2016-2018
- Share of Canadians who store personal credit card information with a mobile app or online e-commerce site as of April 2018Canada: online storage of credit card data 2018
- Share of Canadians who store personal credit card information with a mobile app or online e-commerce site as of April 2017, by age groupCanada: online storage of credit card data 2017, by age group
- Leading aspects of e-wallet experiences which Canadian users find inconvenient as of April 2017Canada: inconvenience of e-wallet experiences 2017
- How have you conducted payments online in the past 12 months?Online payments by type in Canada 2019
- Holiday e-commerce
The most important statistics
- Primary online sources shoppers in Canada turn to for holiday season shopping and/or purchase decisions as of September 2017Online sources Canadians use for holiday shopping purchasing 2017
- Percentage of consumers making online purchases on Black Friday, Cyber Monday and Boxing Day in Canada as of November 2016Share of Canadians shopping online on Black Friday, Cyber Monday & Boxing Day 2016
- Share of online shoppers in Canada who plan to buy holiday gifts online from Canadian retailers as of October 2016, by genderCanadian online shopper preference of domestic holiday purchases 2016, by gender
- Share of online shoppers in Canada who plan to buy holiday gifts online from Canadian retailers as of October 2016, by age groupCanadian online shopper preference of domestic holiday purchases 2016, by age
- Share of consumers planning to do holiday season shopping online from selected websites in Canada in 2017Leading websites for holiday season online shopping among Canadians in 2017
- Distribution of in-store and online holiday shopping among consumers in Canada as of October 2018Share of holiday shopping in-store and online in Canada 2018
- Average holiday shopping expenditure in Canada as of October 2017, by purchase channel (in Canadian dollars)Average holiday spending for the majority of shopping in Canada by channel 2016/2017
- Distribution of Christmas online orders in Canada in 2016 and 2017, by deviceDistribution of online Christmas orders in Canada 2016-2017, by device
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Average online order value among Canadian shoppers 2016, by category
- Cross-border online shopping behavior in Canada as of March 2016
- Online purchase share in Canada 2016, by age
- Share of Canadian online shoppers increasing shopping frequency 2016, by shopper type
- Online expenditure in Denmark 2018, by product category
- Most important reasons for digital buyers in Australia to shop online 2012
- Electronic equipment: Online purchasing in Great Britain 2018, by demographic
- Average number of online purchases per mobile shopper in Sweden 2014-2016
- Distribution of purchases by online shoppers in Australia and New Zealand, by origin
- Italy: online purchase of tickets for shows in Italy 2014, by age group
- Italy: online purchase of electronic equipment in Italy 2014, by age group
- Average number of online purchases per capita in Sweden 2014-2016
- Number of online purchases in Denmark 2018, by product category
- Italy: online purchase of home furnishing Italy 2014, by age group
- Event tickets: Online purchasing in Great Britain 2018, by demographic
- Frequency of online medication purchase in the U.S. 2017
- Projected enterprise e-commerce market value in Thailand 2018 by industry
- Online purchase frequency of sports shoes in the U.S. 2018
- Goods and services purchased online in Iceland 2011 to 2014
- E-commerce share of the beer retail sales value Belgium 2013-2017
Studies
- B2C E-commerce in the Netherlands
- E-commerce in the United Kingdom (UK)
- E-commerce in Spain
- E-commerce in Canada
- Cross-border online shopping in the Netherlands
- Cross-border online shopping in Belgium
- Black Friday e-commerce in Brazil
- Online clothing market in the United Kingdom (UK)
- Wayfair
- Insights 2017 - E-commerce in the US, UK & Nordics
- Retail technology in the United Kingdom (UK)
- The Global Ecommerce Playbook
- Ecommerce and the Quest for Growth
- The E-Commerce Ecosystem: The State of Cross-Device Digital Shopping
- 2018 Canadian E-commerce Monitor
Statistics on "E-commerce in Canada"
- Retail e-commerce revenue in Canada from 2017 to 2023 (in million U.S. dollars)
- Retail e-commerce sales growth in Canada from 2018 to 2023
- E-commerce retail trade sales in Canada from January 2016 to February 2019 (in million Canadian dollars)
- E-commerce retail trade sales in Canada in 2017, by industry (in million Canadian dollars)
- E-commerce share as percentage of total retail sales in Canada in 2017, by industry
- Distribution of e-commerce retail trade revenue in Canada in 2017, by industry
- E-commerce sales revenue in Canada in 2018 and 2022, by device (in billion U.S. dollars)
- Consumer electronics sales as percentage of total retail e-commerce sales in Canada from 2017 to 2023
- Furniture and home furnishings sales as percentage of total retail e-commerce sales in Canada from 2017 to 2023
- Physical books, movies, music & games sales as percentage of total retail e-commerce sales in Canada from 2017 to 2023
- Toys, hobby & DIY sales as percentage of total retail e-commerce sales in Canada from 2017 to 2023
- Food and beverage sales as percentage of total retail e-commerce sales in Canada from 2017 to 2023
- Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in Canada from 2017 to 2023
- Number of digital buyers in Canada from 2017 to 2023 (in millions)
- Digital buyer penetration in Canada from 2017 to 2023
- Percentage of domestic and cross-border shopping among online shoppers in Canada from 2014 to 2018
- Share of internet users in Canada who feel uncomfortable making digital purchases as of February 2018
- Devices preferred for online shopping according to consumers in Canada in 2017
- Most popular online shopping categories among digital shoppers in Canada as of March 2018
- Leading e-commerce activities of internet users in Canada as of January 2018
- Leading reasons for online purchases according to online shoppers in Canada as of January 2018
- Key online purchase influences according to online shoppers in Canada as of January 2018
- Most frequently used paths to purchase with multi-channel retailers according to online shoppers in Canada as of 3rd quarter 2017
- Frequency of online purchase in Canada as of March 2018
- Which of these statements on online shopping do you agree with?
- Which of these products do you mostly buy/order online rather than offline?
- Which of these types of online shops have you bought something from in the past 12 months?
- Average annual amount spent on online purchases according to digital shoppers in Canada as of February 2018
- Consumer preferences and purchasing behavior based on e-commerce delivery services worldwide as of July 2018, by region
- Ranking of last delivery experience with an e-commerce site according to online shoppers in Canada as of July 2018, by platform
- Reasons for online shopping cart abandonment in Canada as of January 2018
- Online and mobile payment actions in Canada from 2017 to 2018
- Preferred payment method for online shopping in Canada from 2014 to 2018
- Consumer perspectives on e-wallets and e-payments in Canada as of April 2017
- Share of online users in Canada who paid for online purchases using mobile payment or digital wallet service from 2016 to 2018
- Share of Canadians who store personal credit card information with a mobile app or online e-commerce site as of April 2018
- Share of Canadians who store personal credit card information with a mobile app or online e-commerce site as of April 2017, by age group
- Leading aspects of e-wallet experiences which Canadian users find inconvenient as of April 2017
- How have you conducted payments online in the past 12 months?
- Primary online sources shoppers in Canada turn to for holiday season shopping and/or purchase decisions as of September 2017
- Percentage of consumers making online purchases on Black Friday, Cyber Monday and Boxing Day in Canada as of November 2016
- Share of online shoppers in Canada who plan to buy holiday gifts online from Canadian retailers as of October 2016, by gender
- Share of online shoppers in Canada who plan to buy holiday gifts online from Canadian retailers as of October 2016, by age group
- Share of consumers planning to do holiday season shopping online from selected websites in Canada in 2017
- Distribution of in-store and online holiday shopping among consumers in Canada as of October 2018
- Average holiday shopping expenditure in Canada as of October 2017, by purchase channel (in Canadian dollars)
- Distribution of Christmas online orders in Canada in 2016 and 2017, by device
- Average value of online orders according to shoppers in Canada as of March 2016, by product category (in Canadian dollars)
- Share of Canadian shoppers buying online from selected regions as of March 2016
- Share of online purchases made in Canada as of March 2016, by age group
- Share of online shoppers planning to make more purchases online in Canada as of March 2016, by type of shopper
- Online shopping expenditure in Denmark in 2018 by product category (in billion DKK)
- Most important reasons for digital buyers in Australia to shop online as of July 2012
- Share of individuals to purchase electronic equipment (including cameras) online in Great Britain in 2018, by age and gender
- Average number of online purchases per mobile shopper in Sweden from 2014 to 2016
- Distribution of purchases by online shoppers in Australia and New Zealand as of July 2012, by origin*
- Share of individuals who purchased online tickets for shows in Italy 2014, by age group
- Share of individuals who purchased online electronic equipment in Italy 2014, by age group
- Average number of online purchases per capita in Sweden from 2014 to 2016
- Number of online purchases in Denmark in 2018 by product category (in millions)
- Share of individuals who purchased home furnishing articles in Italy 2014, by age group
- Share of individuals who purchased tickets for events online in Great Britain in 2018, by age and gender
- How often do you buy medicine online?
- Projected e-commerce market value for enterprises in Thailand in 2018, by industry (in billion Thai baht)
- How often do you buy sports shoes online?
- Goods and services purchased online in Iceland from 2011 to 2014
- E-commerce share of the beer retail sales value from 2013 to 2017
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