Luxury consumers: online vs. in-store purchasing in the United Kingdom (UK) 2014

This statistic shows the channels (in-store or online) that luxury consumers in the United Kingdom use most often to buy luxury products, according to a Deloitte survey conducted in November and December 2014. Of respondents, those in the 18 to 34 age group had the highest proportion of online purchasers at 58 percent. Of 35 to 44 year olds, the vast majority tended to purchase in-store (91 percent).

Channels luxury consumers most often use to buy luxury products in the United Kingdom (UK) as of 2014, by age**

Age of respondentsIn-storeOnline
18 to 3478%58%
35 to 4491%26%
45 to 5483%30%
55 and over87%18%
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Release date



United Kingdom

Survey time period

November and December 2014

Number of respondents


Age group

18 years and older

Special properties

UK adults, all with yearly household income (before tax) of at least 100,000 GBP

Method of interview

Online survey

Supplementary notes

* The complete survey covered six European markets (UK, France, Italy, Switzerland, Germany and Spain), with around 1300 participants (exact number of UK respondents not given).
** Respondents could choose more than one answer.

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Statistics on "Luxury goods in Europe"

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