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Ranking of industries with the highest TV advertising expenditure in Germany 2018
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Ranking of industries with the highest TV advertising expenditure in Germany 2018
Industries with the highest spendings on TV advertising in Germany from January to December 2018 (in million euros)
by Evgeniya Koptyug,
last edited
Jul 30, 2019
This statistic shows a ranking of the 20 industries with the highest television advertising expenditure in Germany from January to December 2018. In the period of consideration, the services sector ranked second with a TV ad expenditure of over 1.91 billion euros.
Industries with the highest spendings on TV advertising in Germany from January to December 2018 (in million euros)
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by Evgeniya Koptyug,
last edited
Jul 30, 2019
This statistic shows a ranking of the 20 industries with the highest television advertising expenditure in Germany from January to December 2018. In the period of consideration, the services sector ranked second with a TV ad expenditure of over 1.91 billion euros.
- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- Germany
- Survey time period
- January to December 2018
- Special properties
- adjusted trend; as of February 22, 2019
- Supplementary notes
- Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- Germany
- Survey time period
- January to December 2018
- Special properties
- adjusted trend; as of February 22, 2019
- Supplementary notes
- Figures have been rounded.
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Television in Germany
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Everything On "Television in Germany" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Television in Germany"
- Overview
The most important statistics
- Revenue from private television in Germany in 2015 and 2016, by segment (in million euros)Private television revenue in Germany 2015-2016, by segment
- Share of television viewers in total population on average weekdays in Germany from 1988 to 2018Share of TV viewers in total population in Germany 1988-2018
- Daily time spent watching television in Germany as of August 13, 2019, by age group (in minutes)Television consumption in Germany as of August 2019, by age group
- Pay TV revenue in Germany from 2002 to 2014 (in million euros)Pay TV revenue in Germany 2002-2014
- Audience market share of selected television stations in Germany in 2018Market share of selected TV stations in Germany 2018
- Most popular television genres in Germany from 2017 to 2019Most popular television genres in Germany 2017-2019
- Revenues
The most important statistics
- Total yields of the "ARD ZDF Deutschlandradio Beitragsservice" (formerly Gebühreneinzugszentrale - GEZ) in Germany from 2005 to 2018 (in billion euros)Total yields from TV and radio license fees in Germany 2005-2018
- Revenues of regional public broadcasting institutions in Germany in 2016 and 2017 (in million euros)Revenue of regional public broadcasting institutions in Germany 2016-2017
- Revenue of public service broadcaster Zweites Deutsches Fernsehen (ZDF) in Germany from 2005 to 2016 (in million euros)Revenue of Zweites Deutsches Fernsehen (ZDF) in Germany 2005-2016
- Revenue of the RTL media group in Germany from 2005 to 2018 (in million euros)Revenue of the RTL media group in Germany 2005-2018
- Revenue of ProSiebenSat. 1 Media SE from 2005 to 2018 (in million euros)Revenue of ProSiebenSat. 1 Media SE 2005-2018
- Revenue of Sky Deutschland in Germany from 2004 to 2013 (in million euros)Revenue of Sky Deutschland in Germany 2004-2013
- Infrastructure
The most important statistics
- Number of television households in Germany from 2007 to 2018 (in millions)Number of households with TV reception in Germany 2007-2018
- Number of households with cable TV access in Germany from 2008 to 2018 (in millions)Number of households with cable TV in Germany 2008-2018
- Number of households with HDTV reception in Germany in 2018, by reception channel on main TV device (in millions)Number of households with HDTV in Germany 2018, by reception channel
- Distribution of different types of television reception in households in Germany from 2008 to 2018Share of TV households in Germany 2008-2018, by reception channel
- Share of digital television usage in Germany from the 4th quarter of 2011 to the 4th quarter of 2018Market share of digital TV usage in Germany 2011-2018
- Average number of receivable television channels per household in Germany from 1988 to 2016Number of receivable television channels in Germany 1988-2016
- Number of pay TV channels in Germany from 2004 to 2018Pay TV channels in Germany 2004-2018
- Technical reach of television stations in Germany in 2019 (in millions)Reception potential of TV channels in Germany 2019
- Television usage
The most important statistics
- Share of television viewers in total population on average weekdays in Germany from 1988 to 2018Share of TV viewers in total population in Germany 1988-2018
- Average daily television viewing time in Germany from 1997 to 2018 (in minutes)Daily time spent watching television in Germany 1997-2018
- Average daily time spent watching television in Germany from 2017 to 2018, by age group (in minutes)Daily television viewing time in Germany 2017-2018, by age group
- Average daily television viewing time in Germany in 2014, by federal state (in minutes)Average daily television viewing time in Germany 2014, by federal state
- Daily time spent watching television by men in Germany in 2013 and 2014, by age group (in minutes)Daily TV viewing time of men in Germany 2013-2014, by age group
- Daily time spent watching television by women in Germany in 2013 and 2014, by age group (in minutes)Daily TV viewing time of women in Germany 2013-2014, by age group
- Average daily television viewing time of children (3-13 years) in Germany in selected years from 1995 to 2018 (in minutes)Television viewing time of children in Germany 1995-2018
- Audience market shares
The most important statistics
- Market share of television channels in Germany in 2018Market share of TV channels in Germany 2018
- Audience market share of public-service television broadcaster ARD in Germany from 2000 to 2018Market share of public-service TV broadcaster ARD in Germany 2000-2018
- Audience market share of public-service broadcaster ZDF in Germany from 2001 to 2018Market share of public-service broadcaster ZDF in Germany 2001-2018
- Audience market share of commercial television station RTL in Germany from 2000 to 2018Market share of TV broadcaster RTL in Germany 2000-2018
- Audience market share of commercial television station ProSieben in Germany from 2000 to 2018Market share of commercial television station ProSieben in Germany 2000-2018
- Audience market share of commercial television station Sat.1 in Germany from 2000 to 2018Market share of commercial television station Sat.1 in Germany 2000-2018
- Audience market share of commercial television station VOX in Germany from 2000 to 2018Market share of commercial television station VOX in Germany 2000-2018
- Audience market share of commercial television station kabel eins in Germany from 2000 to 2018Market share of commercial television station kabel eins in Germany 2000-2018
- TV advertising
The most important statistics
- Gross advertising revenue of television channels in Germany in 2018 (in million euros)Gross advertising revenue of TV channels in Germany 2018
- Industries with the highest spendings on TV advertising in Germany from January to December 2018 (in million euros) Ranking of industries with the highest TV advertising expenditure in Germany 2018
- Number of aired television commercials in Germany from 2002 to 2018 (in millions)Number of TV commercials in Germany 2002-2018
- Air time of television commercials in Germany from 2002 to 2018 (in minutes)Air time of TV commercials in Germany 2002-2018
- Cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to 2018 (in euros)CPM for television commercials in Germany 2000-2018
- Cost per mille (CPM) for television commercials (age group 14 to 49 years) in Germany from 2002 to 2018 (in euros)CPM for television commercials (14-49 years) in Germany 2002-2018
- Outlook
The most important statistics
- Total revenue of the television industry in Germany from 2013 to 2022* (in million euros)Television industry revenues in Germany 2013-2022
- Revenue of individual TV market segments in Germany from 2004 to 2020* (in million euros)TV market revenue in Germany 2004-2020, by segment
- License fee revenues of public-service TV broadcasters in Germany from 2003 to 2021* (in million euros)License fee revenues of public-service TV broadcasters in Germany 2003-2021
- TV advertising revenues in Germany from 2003 to 2022* ( in million euros)TV advertising revenues in Germany 2003-2022
- Number of television households in Germany from 2005 to 2021, by channel of reception* (in millions)Number of TV households in Germany 2005-2021, by reception channel
- Number of pay TV households in Germany from 2009 to 2022* (in millions)Number of pay-TV households in Germany 2009-2022
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Net income of the TV advertising market in Germany 1998-2018
- MENA TV ad spend 2000-2021
- FAANG TV ad spend in the U.S. 2015-2018
- Rio 2016: data on advertising on NBC
- TV advertising spending share in Qatar 2008-2015
- Brazil: largest TV merchandising advertisers 2018
- Peru: TV ad spend 2018-2022
- Length of TV commercials in Germany 2002-2018
- Cable TV upfront buys CPM in the U.S. 2008-2019
- TV advertising spending share in South Africa 2008-2015
- TV ad spend in Argentina 2015-2021
- TV ad spend in Latin America 2010-2021
- Broadcast and TV video ad formats used in Europe 2017, by device
- TV's contribution to short to medium-term media response in the UK 2015
- TV advertising spending share in Japan 2008-2015
- U.S. plastic products: ad spend to sales ratio 2011-2015
- Preparations for photographic uses: import value in the United Kingdom (UK) 2010-2019
Studies
- TV advertising worldwide
- TV advertising in the U.S.
- Television in Germany
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- Advanced TV Trends
- Advertising market in the U.S.
- Advertising in the Netherlands
- Advertising worldwide
- Advertising in Europe
- Advertising in Germany
- Advertising in the Nordics
- Advertising in Japan
- Advertising in Belgium
- Advertising in the United Kingdom (UK)
- Advertising industry in Spain
Statistics on "Television in Germany"
- Private television revenue in Germany 2015-2016, by segment
- Share of TV viewers in total population in Germany 1988-2018
- Television consumption in Germany as of August 2019, by age group
- Pay TV revenue in Germany 2002-2014
- Market share of selected TV stations in Germany 2018
- Most popular television genres in Germany 2017-2019
- Total yields from TV and radio license fees in Germany 2005-2018
- Revenue of regional public broadcasting institutions in Germany 2016-2017
- Revenue of Zweites Deutsches Fernsehen (ZDF) in Germany 2005-2016
- Revenue of the RTL media group in Germany 2005-2018
- Revenue of ProSiebenSat. 1 Media SE 2005-2018
- Revenue of Sky Deutschland in Germany 2004-2013
- Number of households with TV reception in Germany 2007-2018
- Number of households with cable TV in Germany 2008-2018
- Number of households with HDTV in Germany 2018, by reception channel
- Share of TV households in Germany 2008-2018, by reception channel
- Market share of digital TV usage in Germany 2011-2018
- Number of receivable television channels in Germany 1988-2016
- Pay TV channels in Germany 2004-2018
- Reception potential of TV channels in Germany 2019
- Daily time spent watching television in Germany 1997-2018
- Daily television viewing time in Germany 2017-2018, by age group
- Average daily television viewing time in Germany 2014, by federal state
- Daily TV viewing time of men in Germany 2013-2014, by age group
- Daily TV viewing time of women in Germany 2013-2014, by age group
- Television viewing time of children in Germany 1995-2018
- Market share of TV channels in Germany 2018
- Market share of public-service TV broadcaster ARD in Germany 2000-2018
- Market share of public-service broadcaster ZDF in Germany 2001-2018
- Market share of TV broadcaster RTL in Germany 2000-2018
- Market share of commercial television station ProSieben in Germany 2000-2018
- Market share of commercial television station Sat.1 in Germany 2000-2018
- Market share of commercial television station VOX in Germany 2000-2018
- Market share of commercial television station kabel eins in Germany 2000-2018
- Gross advertising revenue of TV channels in Germany 2018
- Ranking of industries with the highest TV advertising expenditure in Germany 2018
- Number of TV commercials in Germany 2002-2018
- Air time of TV commercials in Germany 2002-2018
- CPM for television commercials in Germany 2000-2018
- CPM for television commercials (14-49 years) in Germany 2002-2018
- Television industry revenues in Germany 2013-2022
- TV market revenue in Germany 2004-2020, by segment
- License fee revenues of public-service TV broadcasters in Germany 2003-2021
- TV advertising revenues in Germany 2003-2022
- Number of TV households in Germany 2005-2021, by reception channel
- Number of pay-TV households in Germany 2009-2022
- Net income of the TV advertising market in Germany 1998-2018
- MENA TV ad spend 2000-2021
- FAANG TV ad spend in the U.S. 2015-2018
- Rio 2016: data on advertising on NBC
- TV advertising spending share in Qatar 2008-2015
- Brazil: largest TV merchandising advertisers 2018
- Peru: TV ad spend 2018-2022
- Length of TV commercials in Germany 2002-2018
- Cable TV upfront buys CPM in the U.S. 2008-2019
- TV advertising spending share in South Africa 2008-2015
- TV ad spend in Argentina 2015-2021
- TV ad spend in Latin America 2010-2021
- Broadcast and TV video ad formats used in Europe 2017, by device
- TV's contribution to short to medium-term media response in the UK 2015
- TV advertising spending share in Japan 2008-2015
- U.S. plastic products: ad spend to sales ratio 2011-2015
- Preparations for photographic uses: import value in the United Kingdom (UK) 2010-2019
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