Ranking of industries with the highest TV advertising expenditure in Germany 2020

Published by Statista Research Department, Jan 11, 2023
In 2020, the German services sector ranked first with a TV ad expenditure of over 2 billion euros, followed by body care and nutrition. This graph shows a ranking of the 20 industries with the highest television advertising expenditure in Germany from January to December 2020.

Industries with the highest spending on TV advertising in Germany in 2020 (in million euros)

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Release date

May 2021

Region

Germany

Survey time period

January to December 2020

Special properties

adjusted trend; as of February 23, 2021

Supplementary notes

Figures have been rounded.

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Statistics on " TV advertising in Germany "

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Market overview

5

Market leaders

7

Segments

6

Consumer insights

6

Further related statistics

18

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