Dollar sales of private label cosmetics in the U.S. 2018, by segment

This statistic depicts the sales of the private label cosmetics in retail stores in the U.S. in 2018, by segment. Private label nail cosmetics generated approximately 217.4 million U.S. dollars in 2018, with around 91 million units of private label nail products sold in 2018.

Sales of the private label cosmetic category in retail stores in the U.S. in 2018, by segment (in million U.S. dollars)*

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Release date

January 2019


United States

Survey time period

52 weeks ended November 4, 2018

Supplementary notes

* Total U.S. supermarkets, drugstores and mass market retailers (including Walmart), military commissaries and select club and dollar retail chains for the 52 weeks ending November 4, 2018.

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Statistics on "Cosmetics industry in the U.S."

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