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| Conversion rate | |
|---|---|
| Q4 '15 | 3.26% |
| Q1 '16 | 2.94% |
| Q2 '16 | 2.76% |
| Q3 '16 | 2.46% |
| Q4 '16 | 2.95% |
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Complete Source Details
This statistic provides data on the conversion rate of online shoppers worldwide as of the fourth quarter of 2016. During this period, 2.95 percent of e-commerce website visits were converted into purchases, up from 2.46 percent during preceding quarter.
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