Quarterly global online shopper conversion rate 2023, by region and country

Published by
Stephanie Chevalier,
Nov 20, 2023
During the third quarter of 2023, 2.8 percent of visits to e-commerce websites in the Netherlands converted to purchases. In the United Kingdom, online shopper conversion rates stood at 2.6 percent. Although mobile commerce is catching up regarding page views and revenue, traditional online shopping via PC still holds the top.

Mobile takes over e-shopping

Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the last quarter of 2021, almost three-quarters of retail site visits worldwide came from smartphones and generated about 60 percent of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.

Conversion rate of online shoppers worldwide from 1st quarter to 3rd quarter 2023, by region and country

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Release date

November 2023

Region

Worldwide

Survey time period

Q1 to Q3 2023

Supplementary notes

The date of release is the date of access.

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