Conversion rate of online shoppers worldwide as of 4th quarter 2017

Global online shopper conversion rate 2016-2017 This statistic provides data on the conversion rate of online shoppers worldwide as of the fourth quarter of 2017. During this period, 3.26 percent of e-commerce website visits were converted into purchases, up from 2.89 percent during preceding quarter.
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Conversion rate
Q4 '163.23%
Q1 '172.88%
Q2 '172.96%
Q3 '172.89%
Q4 '173.26%
Conversion rate
Q4 '163.23%
Q1 '172.88%
Q2 '172.96%
Q3 '172.89%
Q4 '173.26%

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Description Source More information
This statistic provides data on the conversion rate of online shoppers worldwide as of the fourth quarter of 2017. During this period, 3.26 percent of e-commerce website visits were converted into purchases, up from 2.89 percent during preceding quarter.
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Release date
March 2018
Region
Worldwide
Survey time period
Q4 2016 to Q4 2017

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