Online shopping has long since established itself as an everyday activity of online life – this holds true for both desktop and mobile. As of the first quarter of 2019, smartphones accounted for 65 percent of retail site visits worldwide but generated only 46 percent of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in terms of revenue generation. Due to the effects of smaller screen size, smartphone website visitor engagement has been lagging behind desktop and tablet devices.
Retailers and brands have been keen to work around the mobile web’s shortcomings by releasing mobile shopping apps, offering users a more streamlined shopping experience in a controlled environment. Mobile shopping apps are not only used for making a purchase but are also increasingly part of the in-store shopping experience. According to a May 2018 survey, 57 percent of digital buyers in the United States stated that they at least sometimes used a retailer's app to check prices when shopping in that particular retailer's store. In general, mobile devices are a popular tool for in-store price comparisons or looking up further product information.
Conversion rate of online shoppers worldwide as of 3rd quarter 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Kibo. (April 23, 2021). Conversion rate of online shoppers worldwide as of 3rd quarter 2020 [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/
Kibo. "Conversion rate of online shoppers worldwide as of 3rd quarter 2020." Chart. April 23, 2021. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/
Kibo. (2021). Conversion rate of online shoppers worldwide as of 3rd quarter 2020. Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/
Kibo. "Conversion Rate of Online Shoppers Worldwide as of 3rd Quarter 2020." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/
Kibo, Conversion rate of online shoppers worldwide as of 3rd quarter 2020 Statista, https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/ (last visited May 20, 2022)