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Global online shopper conversion rate 2017-2018
Global online shopper conversion rate 2017-2018
Conversion rate of online shoppers worldwide as of 3rd quarter 2018
This statistic provides data on the conversion rate of online shoppers worldwide as of the third quarter of 2018. During this period, 2.42 percent of e-commerce website visits were converted into purchases, down from 2.78 percent during preceding quarter.
Conversion rate of online shoppers worldwide as of 3rd quarter 2018
Loading statistic...
| Conversion rate | |
|---|---|
| Q3 '18 | 2.42% |
| Q2 '18 | 2.78% |
| Q1 '18 | 2.68% |
| Q4 '17 | 3.04% |
| Q3 '17 | 2.74% |
| Conversion rate | |
|---|---|
| Q3 '18 | 2.42% |
| Q2 '18 | 2.78% |
| Q1 '18 | 2.68% |
| Q4 '17 | 3.04% |
| Q3 '17 | 2.74% |
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This statistic provides data on the conversion rate of online shoppers worldwide as of the third quarter of 2018. During this period, 2.42 percent of e-commerce website visits were converted into purchases, down from 2.78 percent during preceding quarter.
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- Release date
- December 2018
- Region
- Worldwide
- Survey time period
- Q3 2017 to Q3 2018
Source
- Show sources information
- Show publisher information
- Release date
- December 2018
More information
- Region
- Worldwide
- Survey time period
- Q3 2017 to Q3 2018
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Statistics on "E-commerce worldwide"
- Overview
The most important statistics
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)Global retail e-commerce sales 2014-2021
- E-commerce share of total global retail sales from 2015 to 2021Worldwide e-commerce share of retail sales 2015-2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021Retail e-commerce sales growth worldwide 2014-2021
- E-commerce sales as percentage of total retail sales in selected countries in 2017E-retail as share of total retail sales in selected countries 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMVGlobal e-commerce market share of leading e-retailers 2017
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2018-2022
- Most popular online marketplaces worldwide in 2018, based on gross merchandise value (in billion U.S. dollars)Leading global online marketplaces 2018, by GMV
- Year-on-year growth of e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018Global e-commerce KPI growth 2017-2018
- Digital shoppers
The most important statistics
- Number of digital buyers worldwide from 2014 to 2021 (in billions)Global number of digital buyers 2014-2021
- Digital buyer penetration worldwide from 2016 to 2021Digital buyer penetration worldwide 2016-2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by deviceOnline shopping device usage worldwide 2017
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017Worldwide online retail rate 2017, by country
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018Global online shopper conversion rate 2017-2018
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by platformGlobal online shopper conversion rate 2018, by platform
- Shopping behavior
The most important statistics
- Distribution of global e-commerce sessions as of June 2018, by source and mediumShare of e-commerce sessions worldwide 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and mediumShare of e-commerce session revenue worldwide 2018, by source and medium
- Online shopping frequency according to online shoppers worldwide as of October 2018Global online shopping frequency 2018
- Online shopping locations that shoppers worldwide prefer to shop at for first-time and repeat purchases as of May 2018Global online shopper preference for first-time & repeat purchases 2018
- Preferred online shopping device according to global cross-border online shoppers as of October 2017Leading device for cross-border online shopping worldwide 2017
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
- Share of internet users who have purchased selected products online in the past 12 months as of 2018Most popular online shopping categories worldwide 2018
- Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)Global online shopping order value 2018, by device
- Mobile retail
The most important statistics
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)Global mobile retail commerce revenue 2016-2021
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021Global mobile retail commerce sales share 2016-2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)Mobile commerce spending worldwide 2016, 2017 & 2021
- Mobile share of retail e-commerce sales transactions in selected countries as of 2nd quarter 2018M-commerce share of e-retail sales 2018, by country
- Share of merchants worldwide who support mobile commerce as a sales channel as of March 2018, by segmentMerchants worldwide who support mobile commerce as a sales channel 2018, by segment
- Share of total revenue from mobile sales channels according to online merchants worldwide from 2013 to 2018Mobile sales revenue share according to merchants worldwide 2013-2018
- Digital payment
The most important statistics
- Most popular mobile payment methods accepted by online merchants worldwide in 2017 and 2018Mobile payment methods accepted by global online merchants 2018
- Share of selected payment methods as percentage of total e-commerce transaction volume worldwide in 2018, by regionGlobal payment methods online transaction volume share 2018, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017Number of users of selected global mobile payment platforms 2017
- Share of online merchants worldwide that accept mobile wallets from 2015 to 2018Global online merchant mobile wallet acceptance 2015-2018
- Mobile wallets accepted by online merchants worldwide as of March 2018Mobile wallets accepted by global digital merchants 2018
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by countryShare of online users likely to use mobile payments 2018, by country
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by regionShare of online users likely to use mobile payments 2018, by region
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Further Content: Statistics, Studies, and Topic Pages
Statistics
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- Global online shopper conversion rate 2018, by device
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- E-commerce websites: average conversion rate in Europe 2016, by country
- Biggest reasons for online shopping cart abandonment in the Netherlands 2018
- Mobile retail conversion rate France 2015, by website quality
- Online shopper penetration rate in Bulgaria 2004-2017, by region
- Online shopper penetration rate in Bulgaria 2004-2017, by gender
- Online shopper penetration rate in Bulgaria 2004 to 2015, by residence
- Share of individuals who shop online in the Netherlands 2009-2013, by gender
- Share of internet users shopping online in the Netherlands 2009-2013, by education
- Share of individuals shopping online in the Netherlands 2009-2013, by last order
- Frequency of experiences of online shopping fraud in the Netherlands 2014
- Share of off- and online buyers of baby products in the U.S. 2017
- Average order value of online books, music, or other media orders in the U.S. 2017
- Conversion rate of mobile insurance shoppers in the UK 2014, by device
- Financing distribution of China's B2B e-commerce market 2017, by industry
Studies
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- Online shopping in Italy
- E-commerce in Canada
- Online pet care market in the U.S.
- Black Friday e-commerce in Brazil
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- Monetate EQ1 2018
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- Monetate EQ3 2018
Statistics on "E-commerce worldwide"
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)
- E-commerce share of total global retail sales from 2015 to 2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021
- E-commerce sales as percentage of total retail sales in selected countries in 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMV
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022
- Most popular online marketplaces worldwide in 2018, based on gross merchandise value (in billion U.S. dollars)
- Year-on-year growth of e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018
- Year-on-year growth of desktop e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018
- Year-on-year growth of mobile e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018
- Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium
- Number of digital buyers worldwide from 2014 to 2021 (in billions)
- Digital buyer penetration worldwide from 2016 to 2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by device
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by platform
- Distribution of global e-commerce sessions as of June 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and medium
- Online shopping frequency according to online shoppers worldwide as of October 2018
- Online shopping locations that shoppers worldwide prefer to shop at for first-time and repeat purchases as of May 2018
- Preferred online shopping device according to global cross-border online shoppers as of October 2017
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
- Share of internet users who have purchased selected products online in the past 12 months as of 2018
- Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by platform (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)
- Average e-commerce spending per online shopper worldwide per visit as of 4th quarter 2018, by vertical (in U.S. dollars)
- Distribution of retail website visits and orders worldwide as of 4th quarter 2018, by device
- Retail website visit duration worldwide as of 4th quarter 2018, by device (in minutes)
- Online shopping cart abandonment rate in selected industries as of 2nd quarter 2018
- Usage of cross-border e-commerce in selected countries as of May 2018
- Digital retailer from which cross-border digital buyers worldwide made their most recent cross-border digital purchase as of October 2018
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)
- Mobile share of retail e-commerce sales transactions in selected countries as of 2nd quarter 2018
- Share of merchants worldwide who support mobile commerce as a sales channel as of March 2018, by segment
- Share of total revenue from mobile sales channels according to online merchants worldwide from 2013 to 2018
- Most popular mobile payment methods accepted by online merchants worldwide in 2017 and 2018
- Share of selected payment methods as percentage of total e-commerce transaction volume worldwide in 2018, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017
- Share of online merchants worldwide that accept mobile wallets from 2015 to 2018
- Mobile wallets accepted by online merchants worldwide as of March 2018
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by country
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by region
- Add-to-cart rate of online shoppers in Great Britain from 3rd quarter 2017 to 3rd quarter 2018
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by device
- Conversion rate of online shoppers in Great Britain from 2nd quarter 2017 to 2nd quarter 2018
- Conversion rate of online shoppers in Great Britain from 3rd quarter 2017 to 3rd quarter 2018
- Conversion rate of online shoppers in Britain as of 3rd quarter 2018, by device
- Mobile conversion rate of Alibaba's online shopping properties from 2nd quarter 2012 to 2nd quarter 2016
- Average conversion rate* of e-commerce websites in selected countries in Europe in 2016
- Why do you abandon an online shopping cart?
- Conversion rate of online retail websites in France in Q2 2015, by the level of optimization of the website *
- Online shopper penetration rate in Bulgaria between 2004 and 2017, by region
- Online shopper penetration rate in Bulgaria between 2004 and 2017, by gender
- Online shopper penetration rate in Bulgaria between 2004 and 2015, by residence
- Share of individuals who shop online in the Netherlands from 2009 to 2013, by gender
- Share of internet users shopping online in the Netherlands from 2009 to 2013, by education level
- Share of individuals who shop online in the Netherlands from 2009 to 2013, by most recent purchase
- How often have you experienced or been a victim of online shopping fraud?*
- Have you bought your baby products rather online or in a store?
- What do you usually pay per order when ordering books, music, or other media products online?Â
- Did you complete an insurance transaction or purchase after researching?**
- Financing distribution of China's B2B e-commerce market in H1 2017, by industry
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