
Global online shopper conversion rate 2018-2020
online shopper conversion rates amounted to 2.57 percent. Despite mobile commerce catching up in terms of page views and revenue, traditional online shopping visits via PC still hold the top spot for conversions.
During the third quarter of 2020, 2.17 percent of global e-commerce website visits were converted into purchases, down from 2.25 percent during preceding quarter. In the United States,