This statistic provides data on the conversion rate of online shoppers worldwide as of the third quarter of 2018. During this period, 2.42 percent of e-commerce website visits were converted into purchases, down from 2.78 percent during preceding quarter.
- E-Commerce›
- B2C E-Commerce›
Global online shopper conversion rate 2017-2018
Conversion rate of online shoppers worldwide as of 3rd quarter 2018
This statistic provides data on the conversion rate of online shoppers worldwide as of the third quarter of 2018. During this period, 2.42 percent of e-commerce website visits were converted into purchases, down from 2.78 percent during preceding quarter.
Loading statistic...
| Conversion rate | |
|---|---|
| Q3 '18 | 2.42% |
| Q2 '18 | 2.78% |
| Q1 '18 | 2.68% |
| Q4 '17 | 3.04% |
| Q3 '17 | 2.74% |
| Conversion rate | |
|---|---|
| Q3 '18 | 2.42% |
| Q2 '18 | 2.78% |
| Q1 '18 | 2.68% |
| Q4 '17 | 3.04% |
| Q3 '17 | 2.74% |
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This statistic provides data on the conversion rate of online shoppers worldwide as of the third quarter of 2018. During this period, 2.42 percent of e-commerce website visits were converted into purchases, down from 2.78 percent during preceding quarter.
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- Release date
- December 2018
- Region
- Worldwide
- Survey time period
- Q3 2017 to Q3 2018
More information
- Region
- Worldwide
- Survey time period
- Q3 2017 to Q3 2018
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Statistics on "E-commerce worldwide"
- Overview
The most important statistics
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)Global retail e-commerce sales 2014-2021
- E-commerce share of total global retail sales from 2015 to 2021Worldwide e-commerce share of retail sales 2015-2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021Retail e-commerce sales growth worldwide 2014-2021
- E-commerce sales as percentage of total retail sales in selected countries in 2017E-retail as share of total retail sales in selected countries 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMVGlobal e-commerce market share of leading e-retailers 2017
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2018-2022
- Online revenue forecast in the BRIC countries in the Online Travel Booking market in 2018 (in billion U.S. dollars)Revenue forecast in the BRIC countries in the Online Travel Booking market in 2018
- Distribution of retail website visits and orders worldwide as of 3rd quarter 2018, by deviceGlobal online retail website visits and orders 2018, by device
- Digital shoppers
The most important statistics
- Number of digital buyers worldwide from 2014 to 2021 (in billions)Global number of digital buyers 2014-2021
- Digital buyer penetration worldwide from 2016 to 2021Digital buyer penetration worldwide 2016-2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by deviceOnline shopping device usage worldwide 2017
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017Worldwide online retail rate 2017, by country
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018Global online shopper conversion rate 2017-2018
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by platformGlobal online shopper conversion rate 2018, by platform
- Distribution of online shopping customers vs. share of retail sales worldwide as of 4th quarter 2017, by platformOnline shopping customers vs. retail sales worldwide Q4 2017, by platform
- Shopping behavior
The most important statistics
- Distribution of global e-commerce sessions as of June 2018, by source and mediumShare of e-commerce sessions worldwide 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and mediumShare of e-commerce session revenue worldwide 2018, by source and medium
- Preferred online shopping device according to global cross-border online shoppers as of October 2017Leading device for cross-border online shopping worldwide 2017
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
- Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)Global online shopping order value 2018, by device
- Average value of global online shopping orders as of 3rd quarter 2018, by platform (in U.S. dollars)Global online shopping order value 2018, by platform
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)Global online shopping order value 2018, by traffic source
- Retail website visit duration worldwide as of 3rd quarter 2018, by device (in minutes)Global online retail website visits duration 2015-2018, by device
- Mobile retail
The most important statistics
- Most popular mobile internet activities according to internet users worldwide as of 2nd half 2017, by deviceLeading smartphone and tablet activities 2017, by device
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)Global mobile retail commerce revenue 2016-2021
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021Global mobile retail commerce sales share 2016-2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)Mobile commerce spending worldwide 2016, 2017 & 2021
- Digital shopping device usage and frequency worldwide in 2017Global online shopping device usage and frequency 2017
- Leading shopping apps in the Apple App Store worldwide in November 2018, by revenue (in U.S. dollars)Leading iPhone shopping apps worldwide 2018, by revenue
- Leading shopping apps in the Apple App Store worldwide in November 2018, by number of downloadsLeading iPhone shopping apps worldwide 2018, by downloads
- Digital payment
The most important statistics
- Preferred payment methods of online shoppers worldwide as of March 2017Preferred online retail payment methods worldwide 2017
- Mobile wallet usage reach among mobile shoppers worldwide as of August 2016, by countryMobile wallet usage reach among mobile shoppers 2016, by country
- Share of internet users worldwide who used a mobile payment service in the last month as of 3rd quarter 2017, by regionGlobal mobile payment usage penetration 2017, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017Number of users of selected global mobile payment platforms 2017
- Availability of Apple Pay, Samsung Pay and Android Pay in global regional markets as of 1st quarter 2017Apple Pay, Samsung Pay and Android Pay availability 2017, by region
- Number of Apple Pay, Samsung Pay and Android Pay contactless payment users from 2015 to 2017 (in millions)Audience size of leading digital wallets 2015-2017
- Number of registered Visa Checkout users as of April 2017 (in millions)Visa Checkout: registered user accounts 2014-2017
- Number of registered Samsung Pay users as of February 2016 (in millions)Samsung Pay: registered user accounts 2015-2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Great Britain: online shopper conversion rate Q2 2018
- British online shopper conversion rate 2018, by device
- British online add-to-cart rate 2017-2018
- Global online shopper conversion rate 2018, by device
- British online shopper conversion rate 2017-2018
- E-commerce websites: average conversion rate in Europe 2016, by country
- Alibaba: mobile shopping monetization rate 2012-2016
- Biggest reasons for online shopping cart abandonment in the Netherlands 2018
- Mobile retail conversion rate France 2015, by website quality
- Online shopper penetration rate in Bulgaria 2004-2017, by region
- Online shopper penetration rate in Bulgaria 2004-2017, by gender
- Online shopper penetration rate in Bulgaria 2004 to 2015, by residence
- Share of internet users shopping online in the Netherlands 2009-2013, by gender
- Share of individuals who shop online in the Netherlands 2018, by latest order, gender
- Share of individuals who shop online in the Netherlands 2009-2013
- Frequency of online book orders according to U.S. consumers 2017, by gender
- Mobile telecom services conversion rate in the UK 2014, by device
- Opinions on online shopping in Finland 2017
- Shipping fee influence on consumers in the Nordic countries 2015, by country
- Average monthly spending on online shopping in China up to 2013
Studies
- Online shopping events in Latin America
- Cross-border online shopping in Belgium
- Online shopping in Italy
- Cross-border online shopping in the Netherlands
- B2C E-commerce in the Netherlands
- Black Friday e-commerce in Brazil
- Beauty content on social media
- Online pet care market in the U.S.
- E-commerce in Canada
- Monetate EQ3 2018
- wayfair.com – Store Analysis 2018
- newegg.com – Store Analysis 2018
- target.com – Store Analysis 2018
- sportsdirect.com – Store Analysis 2019
- bol.com – Store Analysis 2019
Statistics on the topic
Free statistics
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)
- E-commerce share of total global retail sales from 2015 to 2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022
- Number of digital buyers worldwide from 2014 to 2021 (in billions)
- Digital buyer penetration worldwide from 2016 to 2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by device
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
- Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by platform (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)
- Retail website visit duration worldwide as of 3rd quarter 2018, by device (in minutes)
- Online shopping cart abandonment rate worldwide from 2006 to 2017
- Most popular mobile internet activities according to internet users worldwide as of 2nd half 2017, by device
- Digital shopping device usage and frequency worldwide in 2017
- Preferred payment methods of online shoppers worldwide as of March 2017
- Share of internet users worldwide who used a mobile payment service in the last month as of 3rd quarter 2017, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017
- Availability of Apple Pay, Samsung Pay and Android Pay in global regional markets as of 1st quarter 2017
- Number of Apple Pay, Samsung Pay and Android Pay contactless payment users from 2015 to 2017 (in millions)
- Number of registered Samsung Pay users as of February 2016 (in millions)
- Number of PayPal's total active registered user accounts from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Conversion rate of online shoppers in Great Britain from 2nd quarter 2017 to 2nd quarter 2018
- Conversion rate of online shoppers in Britain as of 3rd quarter 2018, by device
- Add-to-cart rate of online shoppers in Great Britain from 3rd quarter 2017 to 3rd quarter 2018
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by device
- Conversion rate of online shoppers in Great Britain from 3rd quarter 2017 to 3rd quarter 2018
- Mobile conversion rate of Alibaba's online shopping properties from 2nd quarter 2012 to 2nd quarter 2016
- Share of internet users shopping online in the Netherlands from 2009 to 2013, by gender
- Share of individuals who shop online in the Netherlands in 2018, by latest purchase and gender
- Share of individuals who shop online in the Netherlands from 2009 to 2013
Premium Statistics
- E-commerce sales as percentage of total retail sales in selected countries in 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMV
- Online revenue forecast in the BRIC countries in the Online Travel Booking market in 2018 (in billion U.S. dollars)
- Distribution of retail website visits and orders worldwide as of 3rd quarter 2018, by device
- Global e-commerce revenue of Amazon.com, Rakuten Inc. and the Otto Group in 2016 (in billion U.S. dollars)
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by platform
- Distribution of online shopping customers vs. share of retail sales worldwide as of 4th quarter 2017, by platform
- Distribution of global e-commerce sessions as of June 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and medium
- Preferred online shopping device according to global cross-border online shoppers as of October 2017
- Online shopping cart abandonment rate in selected industries as of 2nd quarter 2018
- Most important online shopping delivery elements to be actioned by e-retailers according to global online shoppers as of October 2017
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)
- Leading shopping apps in the Apple App Store worldwide in November 2018, by revenue (in U.S. dollars)
- Leading shopping apps in the Apple App Store worldwide in November 2018, by number of downloads
- Mobile wallet usage reach among mobile shoppers worldwide as of August 2016, by country
- Number of registered Visa Checkout users as of April 2017 (in millions)
- Paypal's net revenue from 1st quarter 2010 to 4th quarter 2018 (in millions)
- PayPal's net number of payments from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Mobile share of PayPal's total payment volume from 3rd quarter 2014 to 4th quarter 2018
- Cross-border share of PayPal's total payment volume from 2012 to 2018
- Average conversion rate* of e-commerce websites in selected countries in Europe in 2016
- Why do you abandon an online shopping cart?
- Conversion rate of online retail websites in France in Q2 2015, by the level of optimization of the website *
- Online shopper penetration rate in Bulgaria between 2004 and 2017, by region
- Online shopper penetration rate in Bulgaria between 2004 and 2017, by gender
- Online shopper penetration rate in Bulgaria between 2004 and 2015, by residence
- Frequency of online book orders according to consumers in the United States as of May 2017, by gender
- Did you complete a telecom transaction or purchase after researching either in store, by phone, or online?
- Which of these statements on online shopping do you agree with?
- Shipping fee influence on consumers in the Nordic countries in 2015, by country
- Average monthly spending on online shopping in China from 2007 to 2013 (in yuan)
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