Reasons for shoppers to visit the social media pages of brands in Canada from 2013 to 2014

Canada: brand social media page visit reasons 2013-2014 This statistic shows the responses to a survey about online retail in Canada from 2013 to 2014. In 2013, 13 percent of shoppers stated that they visited brands social media pages because of a flyer or recommendation in-store. In 2014, this number increased to 22 percent.
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20132014
Attractive deals/ promotions/ sales56%52%
Interested in new product offerings36%33%
To research products on social media before I buy them23%24%
Received a promotion via e-mail or text/ SMS message19%22%
Flyer or recommendation in-store13%22%
Because I shop with them21%19%
Friends or experts recommendation20%19%
Advertising (e.g. TV,outdoor, newspaper/ magazine, website)15%18%
Opportunity to participate in competitions through social media27%16%
Had a good or bad experience and wanted to provide feedback on brands social/ environmental commitment17%13%
The brand provides customer service through social media11%9%
To learn about and provide feedback on brands social/ environmental commitment-8%
Brand contacted me through social media8%7%
The opportunity to influence product design-7%
Interested in interacting with the brand and its online followers11%6%
20132014
Attractive deals/ promotions/ sales56%52%
Interested in new product offerings36%33%
To research products on social media before I buy them23%24%
Received a promotion via e-mail or text/ SMS message19%22%
Flyer or recommendation in-store13%22%
Because I shop with them21%19%
Friends or experts recommendation20%19%
Advertising (e.g. TV,outdoor, newspaper/ magazine, website)15%18%
Opportunity to participate in competitions through social media27%16%
Had a good or bad experience and wanted to provide feedback on brands social/ environmental commitment17%13%
The brand provides customer service through social media11%9%
To learn about and provide feedback on brands social/ environmental commitment-8%
Brand contacted me through social media8%7%
The opportunity to influence product design-7%
Interested in interacting with the brand and its online followers11%6%
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Description Source More information
This statistic shows the responses to a survey about online retail in Canada from 2013 to 2014. In 2013, 13 percent of shoppers stated that they visited brands social media pages because of a flyer or recommendation in-store. In 2014, this number increased to 22 percent.
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Release date
April 2015
Region
Canada
Survey time period
August to September 2014
Number of respondents
1,000 respondents
Method of interview
Online interview

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