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Asia: access to purchase multi-channel retail products 2014

This statistic presents preferences of Asian consumers regarding methods of access to multi-channel retail product purchases. As of October 2014, it was found that 47 percent of respondents from the region bought goods online via desktop or laptop computer. Some 33 percent of respondents stated that they purchased goods in a physical store.

Most frequently used methods of purchasing multi-channel retail products according to online shoppers in Asia as of October 2014

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Release date

March 2015



Survey time period

August to October 2014

Number of respondents

5,275 respondents

Special properties

Digital buyers

Method of interview

Online survey

Supplementary notes

Research was conducted in five countries in Asia: China (mainland) (n=1,083), Hong Kong (n=1,021), Japan (n=1,055), Singapore (n=1,031) and South Korea (n=1,085)

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