Japan: path to multi-channel retail purchases 2014

Most frequently used paths to purchase with multi-channel retailers according to online shoppers in Japan as of October 2014

Japan: path to multi-channel retail purchases 2014 This statistic presents preferences of Japanese consumers regarding multi-channel retailing. As of October 2014, it was found that 44 percent of respondents from Japan had searched for goods online and also purchased them online. Twelve percent of respondents stated that they had searched for goods online and then bought them in a store.
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Most frequently used paths to purchase with multi-channel retailers according to online shoppers in Japan as of October 2014

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Share of respondents
Buy online, pick up in store1%
Search online and in store, buy in store6%
Search online and in store, buy online9%
Search in store, buy online11%
Search online, buy in store12%
Search in store, buy in store17%
Search online, buy online44%
Share of respondents
Buy online, pick up in store1%
Search online and in store, buy in store6%
Search online and in store, buy online9%
Search in store, buy online11%
Search online, buy in store12%
Search in store, buy in store17%
Search online, buy online44%
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This statistic presents preferences of Japanese consumers regarding multi-channel retailing. As of October 2014, it was found that 44 percent of respondents from Japan had searched for goods online and also purchased them online. Twelve percent of respondents stated that they had searched for goods online and then bought them in a store.
Show more
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