In 2020, the most commonly used online shopping channel in Spain were online marketplaces, with approximately three-quarters of internet users reporting that they typically shop through this channel. Brand and company websites followed with 65 percent of responses.
The original question in Spanish was worded as follows: ¿En qué tipo de páginas suele comprar en internet? (Which type of sites do you normally use to buy online?)
Multiple responses were possible.
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Observatorio Nacional de Tecnología y Sociedad (Spain). (November 16, 2021). Leading online shopping channels in Spain in 2020 [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/440977/types-of-websites-used-for-online-shopping-in-spain/?__sso_cookie_checker=failed
Observatorio Nacional de Tecnología y Sociedad (Spain). "Leading online shopping channels in Spain in 2020." Chart. November 16, 2021. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/440977/types-of-websites-used-for-online-shopping-in-spain/?__sso_cookie_checker=failed
Observatorio Nacional de Tecnología y Sociedad (Spain). (2021). Leading online shopping channels in Spain in 2020. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/440977/types-of-websites-used-for-online-shopping-in-spain/?__sso_cookie_checker=failed
Observatorio Nacional de Tecnología y Sociedad (Spain). "Leading Online Shopping Channels in Spain in 2020." Statista, Statista Inc., 16 Nov 2021, https://www.statista.com/statistics/440977/types-of-websites-used-for-online-shopping-in-spain/?__sso_cookie_checker=failed
Observatorio Nacional de Tecnología y Sociedad (Spain), Leading online shopping channels in Spain in 2020 Statista, https://www.statista.com/statistics/440977/types-of-websites-used-for-online-shopping-in-spain/?__sso_cookie_checker=failed (last visited February 12, 2025)
Leading online shopping channels in Spain in 2020 [Graph], Observatorio Nacional de Tecnología y Sociedad (Spain), November 16, 2021. [Online]. Available: https://www.statista.com/statistics/440977/types-of-websites-used-for-online-shopping-in-spain/?__sso_cookie_checker=failed