Asia: appealing shopping conveniences 2014

This statistic presents the most popular shopping conveniences and capabilities as stated by online shoppers in Asia as of October 2014. During the survey period, it was found that mobile checkout with the own phone or tablet while in store appealed to 27 percent of online shoppers in Asia.

Appealing shopping conveniences and capabilities of online shoppers in Asia as of October 2014

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Release date

March 2015



Survey time period

August to October 2014

Number of respondents

5,287 respondents

Special properties

online shoppers

Method of interview

Online survey

Supplementary notes

China n = 1,083; Hong Kong n = 1,021; Japan n = 1,067; Singapore n = 1,031; South Korea n = 1,085
Technology is making advances in how we shop. On a scale of 1 to 7, how Appealing are the following conveniences or in-store capabilities with “1” being Not at all Appealing and “7” being Very Appealing?

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