South Korea: consumer considerations when comparison shopping 2014

Considerations when comparison shopping according to online shoppers in South Korea as of October 2014

South Korea: consumer considerations when comparison shopping 2014 This statistic presents consumer considerations when comparison shopping of online shoppers in South Korea as of October 2014. During the survey period, it was found that consumer or peer reviews were important for 21 percent of consumers when comparison shopping.
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Considerations when comparison shopping according to online shoppers in South Korea as of October 2014

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Share of respondents
Number of delivery options offered5%
Ability to pick up at a location that is convenient to me5%
Return policy8%
Delivery speed10%
Retailer reputation10%
Product selection18%
Consumer/peer reviews21%
Detailed product information and photos23%
Share of respondents
Number of delivery options offered5%
Ability to pick up at a location that is convenient to me5%
Return policy8%
Delivery speed10%
Retailer reputation10%
Product selection18%
Consumer/peer reviews21%
Detailed product information and photos23%
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This statistic presents consumer considerations when comparison shopping of online shoppers in South Korea as of October 2014. During the survey period, it was found that consumer or peer reviews were important for 21 percent of consumers when comparison shopping.
Show more
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