Satisfaction with product search and browsing experience according to online shoppers in Asia as of October 2014

Asia: shopper satisfaction with online search browsing 2014 This statistic presents consumer satisfaction with the search and browsing experience of online shoppers in Asia as of October 2014. During the survey period, it was found that 50 percent of online shoppers were satisfied with the ability to read a peer review (good or bad) before making a purchase.
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Share of respondents
The ability to read a peer review (good or bad) before making a purchase50%
Website available in my local/preferred language50%
The ability to find the item I'm looking for quickly through a search engine47%
The variety of products/brands offered on a retailer's website41%
The ease with which I'm able to find, search, and sort/filter products on a retailer's website40%
The amount of product detail to determine what would best meet my needs40%
The ability to create an account to store purchase history and personal information38%
The ability to find a customer service phone number or other contact option34%
The ability to find a retailer's return policy33%
The availability of live chat to ask a question32%
Share of respondents
The ability to read a peer review (good or bad) before making a purchase50%
Website available in my local/preferred language50%
The ability to find the item I'm looking for quickly through a search engine47%
The variety of products/brands offered on a retailer's website41%
The ease with which I'm able to find, search, and sort/filter products on a retailer's website40%
The amount of product detail to determine what would best meet my needs40%
The ability to create an account to store purchase history and personal information38%
The ability to find a customer service phone number or other contact option34%
The ability to find a retailer's return policy33%
The availability of live chat to ask a question32%
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Description Source More information
This statistic presents consumer satisfaction with the search and browsing experience of online shoppers in Asia as of October 2014. During the survey period, it was found that 50 percent of online shoppers were satisfied with the ability to read a peer review (good or bad) before making a purchase.
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Release date
March 2015
Region
Asia
Survey time period
August to October 2014
Number of respondents
5,275 respondents
Special properties
online shoppers
Method of interview
Online survey
Supplementary notes
China n = 1,083; Hong Kong n = 1,021; Japan n = 1,055; Singapore n = 1,031; South Korea n = 1,085
How satisfied are you with each of the following aspects of your search/browsing experience when shopping online? Please indicate your satisfaction on a scale of 1-7, where “1” is Not At All Satisfied and “7” is Extremely Satisfied.

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