South Korea: shopper satisfaction with online search browsing 2014

Satisfaction with product search and browsing experience according to online shoppers in South Korea as of October 2014

South Korea: shopper satisfaction with online search browsing 2014 This statistic presents consumer satisfaction with the search and browsing experience of online shoppers in South Korea as of October 2014. During the survey period, it was found that 48 percent of online shoppers were satisfied with the ability to read a peer review (good or bad) before making a purchase.
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Satisfaction with product search and browsing experience according to online shoppers in South Korea as of October 2014

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Share of respondents
The ability to read a peer review (good or bad) before making a purchase48%
The ability to find the item I'm looking for quickly through a search engine47%
Website available in my local/preferred language38%
The variety of products/brands offered on a retailer's website34%
The amount of product detail to determine what would best meet my needs34%
The ease with which I'm able to find, search, and sort/filter products on a retailer's website33%
The ability to find a retailer's return policy29%
The ability to find a customer service phone number or other contact option28%
The ability to create an account to store purchase history and personal information27%
The availability of live chat to ask a question18%
Share of respondents
The ability to read a peer review (good or bad) before making a purchase48%
The ability to find the item I'm looking for quickly through a search engine47%
Website available in my local/preferred language38%
The variety of products/brands offered on a retailer's website34%
The amount of product detail to determine what would best meet my needs34%
The ease with which I'm able to find, search, and sort/filter products on a retailer's website33%
The ability to find a retailer's return policy29%
The ability to find a customer service phone number or other contact option28%
The ability to create an account to store purchase history and personal information27%
The availability of live chat to ask a question18%
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This statistic presents consumer satisfaction with the search and browsing experience of online shoppers in South Korea as of October 2014. During the survey period, it was found that 48 percent of online shoppers were satisfied with the ability to read a peer review (good or bad) before making a purchase.
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