Asia: reasons for abandoning online shopping carts 2014

Reasons for abandoning digital shopping carts among online shoppers in Asia as of October 2014

Asia: reasons for abandoning online shopping carts 2014 This statistic presents the reasons for abandoning shopping carts among online shoppers in Asia as of October 2014. During the survey period, it was found that 43 percent of online shoppers left the website without making a purchase because shipping costs made the total purchase more expensive than expected.
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Reasons for abandoning digital shopping carts among online shoppers in Asia as of October 2014

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Share of respondents
I was not ready to purchase, but wanted to save the cart for later58%
I was not ready to purchase, but wanted to get an idea of the total costs with delivery for comparison against other sites50%
Shipping costs made the total purchase cost more than expected43%
My order value wasn't large enough to qualify for free shipping42%
I wanted to complete the purchase, but got distracted and forgot33%
My preferred payment option was not offered30%
Share of respondents
I was not ready to purchase, but wanted to save the cart for later58%
I was not ready to purchase, but wanted to get an idea of the total costs with delivery for comparison against other sites50%
Shipping costs made the total purchase cost more than expected43%
My order value wasn't large enough to qualify for free shipping42%
I wanted to complete the purchase, but got distracted and forgot33%
My preferred payment option was not offered30%
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This statistic presents the reasons for abandoning shopping carts among online shoppers in Asia as of October 2014. During the survey period, it was found that 43 percent of online shoppers left the website without making a purchase because shipping costs made the total purchase more expensive than expected.
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Release date
March 2015
Region
Asia
Survey time period
August to October 2014
Number of respondents
4,604 respondents
Special properties
online shoppers
Method of interview
Online survey
Supplementary notes
China n = 942; Hong Kong n = 852; Japan n = 900; Singapore n = 912; South Korea n = 998
What are some of the reasons that you have abandoned a shopping cart with items you’ve added for purchase? Please select all that apply. Note: only the top 6 responses (based on Asia) are shown.
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