Ways Millennials hear about new luxury trends worldwide 2017

This statistic shows the results of a 2017 survey in which Millennials were asked about how they find out about the latest high-end fashion or luxury item trends. During the survey, 20.5 percent of respondents said they heard about new luxury trends through social media.

Sources used by Millennials to hear about the latest high-end fashion or luxury item trends worldwide in 2017

Share of respondents
Social media 20.5%
A brand's website 15.1%
Fashion magazines 14.4%
Fashion websites13.9%
Celebrities11.9%
Friends/family 10.3%
Blogs/vlogs 8.9%
Catwalk videos 4.5%
Other0.5%
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Source

Release date

2017

Region

Worldwide

Survey time period

2017

Number of respondents

1,005 respondents

Age group

20-30 years

Special properties

among respondents who were interested or very interested in luxury spending

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Statistics on "Luxury advertising and marketing"

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