Canada: expected digital marketing activities 2015

This statistic shows the responses to a survey about digital marketing in Canada as of March 2015. During the reported period, 74 percent of respondents stated that in the next year they plan to update their company website.

Digital marketing activitiy execution expected in the next 12 months in Canada as of March 2015

Share of respondents
Update website74%
Organic search optimization54%
Paid search50%
Paid social media advertising48%
Paid online display44%
Mobile advertising31%
Mobile app29%
Paid online video advertising28%
Mobile landing-pages with promotions27%
Push-based mobile alters14%
QR codes in print12%
Text messaging12%
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Release date

May 2015



Survey time period

February 17 to March 21, 2015

Number of respondents

441 respondents

Method of interview

Online survey

Supplementary notes

Source does not indicate type of study
333 respondents self-identified as working in marketing

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