U.S. consumer digital wallet usage engagement 2015

This statistic presents information on the active digital wallet usage of consumers in the United States as of January 2015, sorted by location. During the survey period, it was found that 30 percent of fully engaged users had accessed their digital wallets every time or almost every the option was available in the past 30 days.

Active digital wallet usage of consumers in the United States as of January 2015, by location

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Source

Release date

July 2015

Region

United States

Survey time period

November 20 to December 1, 2014 and December 29, 2014 to January 16, 2015

Number of respondents

11,043 and 6,032

Age group

18 years and older

Special properties

In the past 30 days

Method of interview

Panel survey

Supplementary notes

FULLY ENGAGED customers are emotionally attached and rationally loyal. They'll go out of their way to locate a favored product or service, and they won't accept substitutes. True brand ambassadors, they are a company's most valuable and profitable customers.
INDIFFERENT customers are emotionally and rationally neutral. They have a take-it-or-leave-it attitude toward a company's product or service.
ACTIVELY DISENGAGED customers are emotionally detached from a company and its product or service. They will readily switch brands. If switching is difficult or impossible, they may become virulently antagonistic toward the company. Either way, they are always eager to tell others exactly how they feel.

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