Number of Gucci stores worldwide 2023, by region

Gucci had a total of 538 stores in operation around the world as of December 31, 2023. Gucci is one of the most iconic and valuable luxury personal goods brands in the world. Leather goods, shoes, ready-to-wear apparel, watches, and jewelry are the main product categories of Gucci, however they also sell other products such as fragrances and home décor.

Rise of Gucci

Gucci started out in Florence, Italy in 1921. The ‘Made In Italy’ label is a key aspect of the Gucci brand, which has remained to this day. Gucci offered high quality leather goods at a time when it was quite difficult to find such products. Thus, Gucci became one of the go-to luxury brands in fashion, in particular for leather goods and handbags. Gucci is an iconic brand within the fashion industry. Gucci is part of the Kering Group, where it is the company’s flagship brand.

Perception of Gucci in the United States

As well as being one of the most valuable luxury brands in the world, Gucci is the most well-known luxury fashion brand in the United States. As of 2018, half of U.S. consumers expressed a desire to own Gucci products.