Canada: internet users online interaction with brands 2013

This statistic shows the responses to a survey about e-mail and social media interaction with brands in Canada as of March 2013. In 2013, 93 percent of respondents stated that they had provided their e-mail address to at least one company for the purpose of receiving permission based e-mails.

Share of internet users who engage with brands via, e-mail, Facebook and Twitter in Canada as of March 2013

Share of respondents
E-mail subscriber93%
Facebook fan61%
Twitter follower13%
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Source

Release date

March 2013

Region

Canada

Survey time period

2013

Number of respondents

1,382 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

E-mail subscribers: Canadian online consumers who have provided their email address to at least one company for the purpose of receiving permission-based emails.
Facebook fans: Canadian online consumers with a Facebook account who have “liked” at least one company or brand on Facebook.
Twitter followers: Canadian online consumers with a Twitter account who follow” at least one company or brand on Twitter.

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