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Most valuable corporate brands in Austria 2019

The 10 most valuable corporate brands in Austria in 2019 (in million euros)

by Statista Research Department, last edited Oct 22, 2019
Most valuable corporate brands in Austria 2019 When it came to Austrian corporate brands, in 2019 there was only one clear winner in terms of value. The Austrian energy drinks brand Red Bull had a brand value more than three times higher than the second most valuable brand, Swarovski. In 2019, Red Bull’s brand value amounted to approximately 13.2 billion euros.
Red Bull

Reb Bull was founded in 1987 and is headquartered in Fuschl am See in Austria, close to Salzburg. Operating in more than 160 countries worldwide, the company saw global revenue reach 6.3 billion euros. The company’s most famous brand, Red Bull, saw over six billion cans sold worldwide in 2016. The company has seen a sales growth in specific markets grow annually by over thirty percent.


Headquartered in Wattens, Austria, Swarovski is most well-known for the production of lead glass (crystal) and is one of the biggest luxury brands worldwide. The company currently conducts business in three areas including crystals, optical instruments (telescopes, binoculars, etc) and the manufacturing of grinding, sawing, drilling and dressing tools.
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The 10 most valuable corporate brands in Austria in 2019 (in million euros)

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