Influencing factors in e-smoking device choice among U.S. e-cigarette users 2015
This statistic depicts the results of an online survey conducted by Ipsos from May 19 to June 4, 2015. U.S. adults who indicated to currently use electronic cigarettes or a vapor device were asked which factors, if any, influence the type of e-smoking devices they use. Some 26 percent of survey respondents reported that brand loyalty is an influencing factor in e-smoking device choice.