Canada: reasons to subscribe to company e-mails 2013

This statistic presents the responses to a study about e-mail subscription motivations in Canada as of March 2013. During the reported period, 43 percent of respondents stated that they subscribed to company e-mails so they could keep up to date with a company's products, services or offerings.

Motivations to subscribe to company e-mail lists in Canada as of March 2013

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Release date

March 2013



Survey time period


Number of respondents

1,290 respondents

Age group

18 years and older

Special properties

E-mail users who reviece at least one e-mail from a company

Method of interview

Online survey

Supplementary notes

Base study n= 1,386

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Statistics on "Digital advertising in Canada"

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