Opinion of singles on the entertainment factor of advertising in Germany 2014

This statistic shows the results of a survey concerning the attitude of singles towards advertising in Germany in 2014. During the survey period it was found that roughly 18 percent of single respondents aged up to 49 years stated to fully agree with the statement "Advertising can be funny and entertaining." In comparison, roughly 18.9 percent of respondents within the general population gave the same answer.

Share of singles agreeing with the statement "Advertising can be funny and entertaining" compared to the general population in Germany in 2014, by level of agreement

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Release date

November 2014



Survey time period


Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

The survey defines "singles" as persons living in a single-person household.

Information concerning the basic population:
The basic population is the German-speaking population aged 14 years and older.

Information concerning random sample:
2014: 23,093 respondents, projected to 70.53 million people.

Information concerning the target group "singles up to 49 years":
projected to 6.20 million people

For additional information on the methodology used, see here.

The original German statement was phrased as follows: "Werbung kann witzig und unterhaltsam sein."

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