This statistic presents the main reason cited by United Kingdom (UK) adults that chose to bank with a challenger banking brand as of 2015. Approximately 28 percent of respondents reported the possibility to earn loyalty points or get discounts as the reason for using a challenger bank.
Reasons for choosing a challenger bank in the United Kingdom (UK) in 2015
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KPMG. (May 4, 2015). Reasons for choosing a challenger bank in the United Kingdom (UK) in 2015 [Graph]. In Statista. Retrieved March 07, 2021, from https://www.statista.com/statistics/443886/reasons-for-banking-challenger-bank-united-kingdom-uk/
KPMG. "Reasons for choosing a challenger bank in the United Kingdom (UK) in 2015 ." Chart. May 4, 2015. Statista. Accessed March 07, 2021. https://www.statista.com/statistics/443886/reasons-for-banking-challenger-bank-united-kingdom-uk/
KPMG. (2015). Reasons for choosing a challenger bank in the United Kingdom (UK) in 2015 . Statista. Statista Inc.. Accessed: March 07, 2021. https://www.statista.com/statistics/443886/reasons-for-banking-challenger-bank-united-kingdom-uk/
KPMG. "Reasons for Choosing a Challenger Bank in The United Kingdom (Uk) in 2015 ." Statista, Statista Inc., 4 May 2015, https://www.statista.com/statistics/443886/reasons-for-banking-challenger-bank-united-kingdom-uk/
KPMG, Reasons for choosing a challenger bank in the United Kingdom (UK) in 2015 Statista, https://www.statista.com/statistics/443886/reasons-for-banking-challenger-bank-united-kingdom-uk/ (last visited March 07, 2021)