Canada: reason for brand likes on Facebook 2013

This statistic shows the responses to a survey about social media usage among online shoppers in Canada as of April 2013. During the reported period, 23 percent of respondents stated that they liked a brand or retailer because they liked to actively voice their opinion to the brand on Facebook.

Reasons for online shoppers in Canada to like a brand on Facebook as of April 2013

Share of respondents
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Sources

Release date

April 2013

Region

Canada

Survey time period

March and April 2013

Number of respondents

480 respondents

Special properties

Online shoppers who made at least 2 online purchases in a 3 month period and liked a retailer on Facebook

Supplementary notes

Base study n= 1,031
Multiple answers possible. Reasons for consumers in Canada to like a brand on Facebook as of April 2013

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