Likelihood that Canadians would switch to brands sponsoring causes 2015

This statistic provides information on the percentage of consumers who would be likely to switch to brands associated with good causes as of September 2015. Given that the brands were similar in terms of price and quality, 33 percent of responding Canadians said they were very likely to switch to the one associated with good causes and social responsibility.

Percentage of consumers who would likely switch to brands associated with good causes in Canada as of September 2015

Share of respondents
Very unlikely4
Somewhat unlikely12
Somewhat likely51
Very likely33
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Source

In cooperation with
Ipsos
Release date

October 2015

Region

Canada

Survey time period

August 21 to September 22, 2015

Number of respondents

1,028 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "In general, if two products were similar in terms of price and quality, how lilkely would you be to switch brands to the one associated with good cause?"

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Statistics on "Brands in Canada"

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