In 2024, gross advertising revenue of above-the-line media in Germany totaled around 35.74 billion euros. Television advertising was the largest segment at around 17.4 billion euros, followed by newspaper advertising at roughly 5.79 billion euros.
Gross advertising volume of above the line media in Germany in 2024
(in million euros)
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Nielsen. (January 20, 2025). Gross advertising volume of above the line media in Germany in 2024 (in million euros) [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/444689/gross-advertising-volume-above-the-line-media-in-germany/?__sso_cookie_checker=failed
Nielsen. "Gross advertising volume of above the line media in Germany in 2024 (in million euros)." Chart. January 20, 2025. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/444689/gross-advertising-volume-above-the-line-media-in-germany/?__sso_cookie_checker=failed
Nielsen. (2025). Gross advertising volume of above the line media in Germany in 2024 (in million euros). Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/444689/gross-advertising-volume-above-the-line-media-in-germany/?__sso_cookie_checker=failed
Nielsen. "Gross Advertising Volume of above The Line Media in Germany in 2024 (in Million Euros)." Statista, Statista Inc., 20 Jan 2025, https://www.statista.com/statistics/444689/gross-advertising-volume-above-the-line-media-in-germany/?__sso_cookie_checker=failed
Nielsen, Gross advertising volume of above the line media in Germany in 2024 (in million euros) Statista, https://www.statista.com/statistics/444689/gross-advertising-volume-above-the-line-media-in-germany/?__sso_cookie_checker=failed (last visited February 18, 2025)
Gross advertising volume of above the line media in Germany in 2024 (in million euros) [Graph], Nielsen, January 20, 2025. [Online]. Available: https://www.statista.com/statistics/444689/gross-advertising-volume-above-the-line-media-in-germany/?__sso_cookie_checker=failed