U.S. shopper positive e-commerce experiences 2019

Fast shipping speed and an easy delivery process are the key to a positive experience - according to a January 2019 survey of digital shoppers in the United States, 62 percent of respondents stated that they defined a positive experience with a digital brand or retailer by how fast they received their online order.

Positive e-commerce experiences with digital brands and retailers according to digital shoppers in the United States as of January 2019

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Release date

January 2020


United States

Survey time period

January 2019

Age group

18 years and older

Supplementary notes

Original question: How do U.S. digital shoppers define positive experiences with digital brands/retailers?

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