| Share of respondents | |
|---|---|
| Free delivery | 63% |
| Financial rewards/incentives (i.e. coupons/discounts) | 41% |
| Quick and easy checkout process | 39% |
| Reviews from other consumers/customers | 38% |
| Easy returns policy if items are unsuitable/unwanted | 38% |
| Loyalty points | 34% |
| Next-day delivery | 30% |
| Getting entered into competitions | 20% |
| Seeing that lots of other people have "liked" or endorsed the brand/product on social media | 20% |
| The chance to buy something as a "guest"(i.e. not having to sign up for an account) | 18% |
This statistic presents the most popular online purchase drivers according to global Amazon visitors as of the fourth quarter of 2016. During the survey period, it was found that 63 percent of respondents were likely to be positively influenced by free delivery.
