Most popular online purchase drivers according to global Amazon visitors as of 4th quarter 2016

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Share of respondents
Free delivery63%
Financial rewards/incentives (i.e. coupons/discounts)41%
Quick and easy checkout process39%
Reviews from other consumers/customers38%
Easy returns policy if items are unsuitable/unwanted38%
Loyalty points34%
Next-day delivery30%
Getting entered into competitions20%
Seeing that lots of other people have "liked" or endorsed the brand/product on social media20%
The chance to buy something as a "guest"(i.e. not having to sign up for an account)18%
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About This Statistic

This statistic presents the most popular online purchase drivers according to global Amazon visitors as of the fourth quarter of 2016. During the survey period, it was found that 63 percent of respondents were likely to be positively influenced by free delivery.

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