Most popular online purchase drivers according to global Amazon visitors as of 4th quarter 2016

Leading online purchase drivers worldwide 2015 This statistic presents the most popular online purchase drivers according to global Amazon visitors as of the fourth quarter of 2016. During the survey period, it was found that 63 percent of respondents were likely to be positively influenced by free delivery.
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Share of respondents
Free delivery63%
Financial rewards/incentives (i.e. coupons/discounts)41%
Quick and easy checkout process39%
Reviews from other consumers/customers38%
Easy returns policy if items are unsuitable/unwanted38%
Loyalty points34%
Next-day delivery30%
Getting entered into competitions20%
Seeing that lots of other people have "liked" or endorsed the brand/product on social media20%
The chance to buy something as a "guest"(i.e. not having to sign up for an account)18%
Share of respondents
Free delivery63%
Financial rewards/incentives (i.e. coupons/discounts)41%
Quick and easy checkout process39%
Reviews from other consumers/customers38%
Easy returns policy if items are unsuitable/unwanted38%
Loyalty points34%
Next-day delivery30%
Getting entered into competitions20%
Seeing that lots of other people have "liked" or endorsed the brand/product on social media20%
The chance to buy something as a "guest"(i.e. not having to sign up for an account)18%

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Description Source More information
This statistic presents the most popular online purchase drivers according to global Amazon visitors as of the fourth quarter of 2016. During the survey period, it was found that 63 percent of respondents were likely to be positively influenced by free delivery.
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Release date
January 2017
Region
Worldwide
Survey time period
1st quarter 2015
Age group
16 to 64 years
Special properties
Internet users
Supplementary notes
Original question: When shopping online, which of the following things would increase your likelihood of buying a product?

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