
- E-Commerce›
- B2C E-Commerce›
Leading online purchase drivers worldwide 2015
Most popular online purchase drivers according to global Amazon visitors as of 4th quarter 2016

Share of respondents | |
---|---|
Free delivery | 63% |
Financial rewards/incentives (i.e. coupons/discounts) | 41% |
Quick and easy checkout process | 39% |
Reviews from other consumers/customers | 38% |
Easy returns policy if items are unsuitable/unwanted | 38% |
Loyalty points | 34% |
Next-day delivery | 30% |
Getting entered into competitions | 20% |
Seeing that lots of other people have "liked" or endorsed the brand/product on social media | 20% |
The chance to buy something as a "guest"(i.e. not having to sign up for an account) | 18% |
Share of respondents | |
---|---|
Free delivery | 63% |
Financial rewards/incentives (i.e. coupons/discounts) | 41% |
Quick and easy checkout process | 39% |
Reviews from other consumers/customers | 38% |
Easy returns policy if items are unsuitable/unwanted | 38% |
Loyalty points | 34% |
Next-day delivery | 30% |
Getting entered into competitions | 20% |
Seeing that lots of other people have "liked" or endorsed the brand/product on social media | 20% |
The chance to buy something as a "guest"(i.e. not having to sign up for an account) | 18% |
© Statista 2019
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Source
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- Show sources information
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- Release date
- January 2017
- Region
- Worldwide
- Survey time period
- 1st quarter 2015
- Age group
- 16 to 64 years
- Special properties
- Internet users
- Supplementary notes
- Original question: When shopping online, which of the following things would increase your likelihood of buying a product?
- Region
- Worldwide
- Survey time period
- 1st quarter 2015
- Age group
- 16 to 64 years
- Special properties
- Internet users
- Supplementary notes
- Original question: When shopping online, which of the following things would increase your likelihood of buying a product?




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- Market overview
- Distribution of online shopping expenditure in the Netherlands from 2015 to 2018Distribution of online shopping expenditure in the Netherlands 2015-2018
- Quarterly online expenditure value in the Netherlands from 1st quarter 2014 to 2nd quarter 2018 (in billion euros)Online expenditure quarterly in the Netherlands 2014-2018
- Quarterly number of online purchases in the Netherlands from 1st quarter 2015 to 2nd quarter 2018 (in million units)Number of online purchases quarterly in the Netherlands 2015-2018
- Percentage change on previous year of turnover of retail trade internet sales in the Netherlands from June 2017 to June 2018Turnover change internet sales in the Netherlands 2017-2018
- Index of turnover change of retail trade internet sales in the Netherlands from 1st quarter 2014 to 2nd quarter 2017Index turnover change of retail internet sales in the Netherlands 2014-2017
- Total B2C e-commerce revenue in the Netherlands from 2005 to 2017 (in billion euros)Online consumer expenditure in the Netherlands 2005-2017
- Number of online orders in the Netherlands from 2009 to 2017 (in million units)Number of online orders in the Netherlands 2009-2017
- Distribution of online sales in the Netherlands from the 1st quarter 2015 to the 2nd quarter 2018, by deviceDistribution of online sales in the Netherlands 2015-2018, by device
- Online consumers
- Number of online shoppers in the Netherlands from 2012 to 2016 (in millions)Number of e-shoppers in the Netherlands 2012-2016
- Share of individuals who shop online in the Netherlands from 2012 to 2018Share of individuals who shop online in the Netherlands 2012-2018
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by ageShare of individuals who shop online in the Netherlands 2012-2018, by age
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by genderShare of individuals who shop online in the Netherlands 2012-2018, by gender
- Distribution of online shopping frequency in the Netherlands in 2018, by genderOnline shopping frequency in the Netherlands 2018, by gender
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchaseShare of individuals who shop online in the Netherlands 2012-2018, by latest order
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by education levelShare of individuals who shop online in the Netherlands 2012-2018, by education level
- Share of internet users who shop online in the Netherlands from 2012 to 2016, by shopping frequencyShare of internet users who shop online in the Netherlands 2012-2016, by frequency
- Online shopping behaviour
- Which goods or services have you ordered online in the previous 12 months?*Share of individuals shopping online in the Netherlands 2012-2018, by order type
- E-commerce share of retail sales in the Netherlands in 2018 with a forecast for 2023, by product category*E-commerce share of retail sales in the Netherlands 2018-2023, by product category
- Which types of products have you returned in the past year?Ranking of product types returned in the Netherlands 2018
- How much was the total amount you spent on online purchases in the last 3 months?*Share of individuals who shop online in the Netherlands 2012-2018, by expenditure
- Which of the following methods do you prefer to use when you pay for a product you have bought online?Leading payment methods for online shopping in the Netherlands 2016-2018
- Total number of online payments with iDEAL in the Netherlands from 2006 to 2018Number of payments with iDEAL in the Netherlands 2006-2018
- Type of online purchases by individuals in the Netherlands in 2018, by ageType of online purchases by individuals in the Netherlands 2018, by age
- Online shopping frequency in the last 3 months by individuals in the Netherlands in 2018, by age group*Online shopping frequency in the last 3 months in the Netherlands 2018, by age group
- E-retailers
- Leading online retailers based on revenue in the Netherlands from 2015 to 2017 (in million euros)Ranking of online retailers based on revenue in the Netherlands 2015-2017
- User penetration of selected online marketplaces and online sharing platforms in the Netherlands in 2018, by platformRanking of online sharing platforms based on user penetration in the Netherlands 2018
- Market shares of online grocery stores based on share of online shoppers in the Netherlands from 2015 to 2017Leading online supermarkets based on share of shoppers in the Netherlands 2015-2017
- Share of companies with a website to order, book or reserve in the Netherlands from 2012 to 2017Companies with a website to order, book or reserve in the Netherlands 2012-2017
- Share of company websites with the possibility to order, book or reserve in the Netherlands in 2017, by branchCompany websites with order or booking possibility the Netherlands 2017, by branch
- Number of web shops and mail order companies in the Netherlands from 2007 to 2018Number of web shops in the Netherlands from 2007-2018
- Share of companies using e-commerce for sales in the Netherlands in 2016, by sales valueShare of companies using e-commerce for sales in the Netherlands 2016, by sales value
- U.S. leading e-retailers 2018, by market share
- Switzerland: forecast of the online share of clothing and shoe retail revenue 2022
- Share of online shoppers in India - by household income 2020
- Reasons for paying for Value Added Service among online shoppers in India 2016
- Share of spending among online shoppers in India - by gender 2015-2020
- Share of spending among online shoppers in India - by annual household income 2020
- U.S. social traffic share 2015, by industry
- U.S. online retail website visits 2014-2015, by device
- Preferred devices for online shopping in India - by type 2015-2020
- Reasons for not shopping online among buyers in India 2016
- Canada online retailer business priorities 2015
- Sources of offline information among online buyers in India 2016
- Sources of online information among online buyers in India 2016
- Online retail: share of retail expenditure made online in the United Kingdom (UK) 2000-201...
- Colombia: monthly online retail website traffic 2017, by type
- Share of E-retail express supply landscape in India FY 2017 by segment
- E-commerce retail market value share in India 2018, by segment
- Number of words in a retail site search query Q1 2017
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- 2015 E-commerce Survey
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- Oracle Retail Report 2015 - Delivering Retail
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- Distribution of online shopping expenditure in the Netherlands from 2015 to 2018
- Percentage change on previous year of turnover of retail trade internet sales in the Netherlands from June 2017 to June 2018
- Index of turnover change of retail trade internet sales in the Netherlands from 1st quarter 2014 to 2nd quarter 2017
- Number of online shoppers in the Netherlands from 2012 to 2016 (in millions)
- Share of individuals who shop online in the Netherlands from 2012 to 2018
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by age
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by gender
- Distribution of online shopping frequency in the Netherlands in 2018, by gender
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchase
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by education level
- Share of internet users who shop online in the Netherlands from 2012 to 2016, by shopping frequency
- Which goods or services have you ordered online in the previous 12 months?*
- How much was the total amount you spent on online purchases in the last 3 months?*
- Type of online purchases by individuals in the Netherlands in 2018, by age
- Online shopping frequency in the last 3 months by individuals in the Netherlands in 2018, by age group*
- Did you order or purchase goods online from the Netherlands or from other countries?*
- Share of companies with a website to order, book or reserve in the Netherlands from 2012 to 2017
- Share of company websites with the possibility to order, book or reserve in the Netherlands in 2017, by branch
- Number of web shops and mail order companies in the Netherlands from 2007 to 2018
- Share of companies using e-commerce for sales in the Netherlands in 2016, by sales value
- Percentage of social media traffic to websites in the United States in 2015, by industry
- Distribution of retail website visits in the United States in 2014 and 2015, by device
- Online share of retail expenditure in the United Kingdom (UK) from 2000 to 2013
- Quarterly online expenditure value in the Netherlands from 1st quarter 2014 to 2nd quarter 2018 (in billion euros)
- Quarterly number of online purchases in the Netherlands from 1st quarter 2015 to 2nd quarter 2018 (in million units)
- Total B2C e-commerce revenue in the Netherlands from 2005 to 2017 (in billion euros)
- Number of online orders in the Netherlands from 2009 to 2017 (in million units)
- Distribution of online sales in the Netherlands from the 1st quarter 2015 to the 2nd quarter 2018, by device
- E-commerce share of retail sales in the Netherlands in 2018 with a forecast for 2023, by product category*
- Which types of products have you returned in the past year?
- Which of the following methods do you prefer to use when you pay for a product you have bought online?
- Total number of online payments with iDEAL in the Netherlands from 2006 to 2018
- When ordering online, what is the maximum delivery time it should take for you to receive the product?*
- Leading online retailers based on revenue in the Netherlands from 2015 to 2017 (in million euros)
- User penetration of selected online marketplaces and online sharing platforms in the Netherlands in 2018, by platform
- Market shares of online grocery stores based on share of online shoppers in the Netherlands from 2015 to 2017
- Market share of leading retail e-commerce companies in the United States as of July 2018
- Forecast of the online revenue share of all retail in the clothing and shoes category in Switzerland between 2012 and 2022
- Distribution of online shoppers across India in 2020, by household income level*
- Reasons for paying for Value Added Service among online shoppers across India in 2016
- Share of expenditures among online shoppers across India in 2015 and 2020, by gender
- Share of expenditures among online shoppers across India in 2020, by annual household income*
- Preferred online shopping devices as a share of e-retail spending across India in 2015 and 2020, by type
- Reasons for not shopping online among buyers across India in 2016
- Leading online business priorites according to retailers in Canada as of April 2015
- Sources of offline information among current and new online buyers across India in 2016
- Sources of online information among current and new online buyers across India in 2016
- Average monthly online retail site visits via desktop and mobile devices in Colombia in 4rth quarter 2017, by category (in millions)
- Share of E-retail express supply landscape across India in FY 2017, by segment
- Share of e-commerce retail market value across India in 2018, by segment
- Average number of words in a retail site search query as of 1st quarter 2017
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