Leading FMCG brands in Spain by region 2014

This statistic shows a ranking of the leading three FMCG brands in terms of consumer reach in Spain in 2014, by region (in million Consumer Reach Points*). Coca-Cola, the brand with the highest number of consumer reach points nationwide, had its highest numbers in Catalonia, Andalusia and the Community of Madrid.

Ranking of the leading three fast moving consumer goods brands in terms of consumer reach in Spain in 2014, by region (in million Consumer Reach Points*)

Characteristic	Coca-Cola	El Pozo	Campofrío
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Release date

July 2015

More information

Region

Spain

Survey time period

October 2013 to October 2014

Number of respondents

12,000**

Method of interview

Online panel

Supplementary notes

* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).
** 12,000 households.

The three brands displayed were the three FMCG brands that ranked the highest in Spain in 2014 in terms of Consumer Reach Points.

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