• Leading FMCG brands in Asturias 2014

Consumer Goods & FMCG

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This statistic shows the leading ten fast moving consumer goods brands ranked by consumer reach in Aragon, Spain, in 2014. The Asturian brand of milk and dairy products Central Lechera Asturiana ranked highest, followed by Campofrío with 5.1 million consumer reach points. In the period under study Campofrío was also one the three brands ranking highest in the national ranking.

Leading fast moving consumer goods brands ranked by consumer reach in Asturias (Spain) in 2014 (in million Consumer Reach Points*)

	Consumer Reach Points in millions
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Release date

July 2015

More information

Region

Spain

Survey time period

October 2013 to October 2014

Number of respondents

12,000**

Method of interview

Online panel

Supplementary notes

* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).

** 12,000 households nationwide. Number of households per region were not disclosed.