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Leading FMCG brands in Castile-La Mancha Spain 2014

This statistic shows the leading ten fast moving consumer goods brands ranked by consumer reach in Castile-La Mancha, Spain in 2014. As in the national ranking, Coca-Cola and El Pozo ranked first and second in Castile-La Mancha, with over 7 million consumer reach points each.

Leading fast moving consumer goodsbrands ranked by consumer reach in Castile-La Mancha (Spain) in 2014

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Source

Release date

July 2015

Region

Spain

Survey time period

October 2013 to October 2014

Number of respondents

12,000**

Method of interview

Online panel

Supplementary notes

* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).

** 12,000 households nationwide. Number of households per region were not disclosed.

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