Complaints about advertising campaigns registered in Germany 2012-2019

This statistic shows the number of complaints submitted to the German Council of Advertising (Deutscher Werberat) in Germany from 2014 to 2019. The Werberat acts as a tool for the ethical self-regulation of the German advertising industry and is in charge of evaluating ad campaigns of private companies only. In 2019, 3.636 formal complaints were registered by the committee, 373 of which were acquitted.

Official complaints about advertising campaigns registered by Deutscher Werberat (German Council of Advertising) in Germany from 2014 to 2019

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Release date

April 2020



Survey time period

2014 to 2019

Supplementary notes

The German Council of Advertising (Deutscher Werberat) was not in charge of all complaints as it is only concerned with advertising by private companies.
Some figures were taken from previous reports.

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Statistics on "Advertising in Germany"

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