Characteristics of brand trust according to consumers in Canada 2014

This statistic shows the characteristics of brand trust according to consumers in Canada as of February 2014. During the survey, 50 percent of respondents strongly agreed that they trusted brands that treat them with honesty and fairness.

Characteristics of brand trust according to consumers in Canada as of February 2014

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Sources

Release date

April 2014

Region

Canada

Survey time period

February 11 to 13, 2014

Number of respondents

1,513 respondents

Method of interview

Online survey

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