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Canada: popular advertising objectives 2013

Popular advertising objectives according to consumers in Canada as of March 2013

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Source

Release date

March 2013

Region

Canada

Survey time period

March 2013

Number of respondents

1,500 respondents

Supplementary notes

Question: “We are now going to present you with three pairs of advertising objectives. Which advertising objective makes you more likely to pay attention to an advertisement? The advertisement:”
All objectives were paired together in all possible ways, and three pairings were presented to each respondent in a random way. All pairings were presented in equal frequency to respondents overall.

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Statistics on "Advertising in Canada"

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