Canada: reaction value key words in ads 2012

This statistic shows the responses to a survey about key words and phrases associated with value in advertisements in Canada as of December 2012. During the reported period the word "free" was favored most with 61 percent of respondents reacting very favorably.

Consumer reactions to value oriented key words or phrases in advertising in Canada as of December 2012

Characteristic	Very favourably	Moderate opinions	Not at all favourably	Don't know
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Release date

December 2012

More information

Region

Canada

Survey time period

September 24th to November 21, 2012

Number of respondents

1,600 respondents

Special properties

Online interviews and survey

Supplementary notes

Question: How favourably or unfavourably do you react to the following words or phrases that are used commonly in advertising
Very favourably/not at all favourably on a 1-9 scale, where 1 is not at all favourably, and 9 is very favourably
Date of online focus group: September 24th to 26th, 2012
Date of online survey: November 6th to November 21st, 2012

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