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Canada: interest in advertising imagery among upwardly mobile 2012

This statistic shows the responses to a survey about interest in advertising base on imagery in Canada as of December 2012, among those who are upwardly mobile. During the reported period, 44 percent of respondents stated that they were very interested in advertisements which used foreign location imagery.

Interest in advertising imagery among upwardly mobile consumers in Canada as of December 2012

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Release date

December 2012



Survey time period

September 24th to November 21, 2012

Number of respondents

473 respondents

Special properties

Online interviews and survey

Supplementary notes

Question: How interested are you in advertising that uses the following kinds of images:
Upwardly Mobile With Savings represents those whose personal financial situatio much better/somewhat better than a year ago and who have more savings than do not including a mortgage
Very interested/not at all interested on a 1-9 scale, where 1 is not at all interested, and 9 is very interested
Base Study n=1,500
Date of online focus group: September 24th to 26th, 2012
Date of online survey: November 6th to November 21st, 2012

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