Canada: interest in advertising imagery among upwardly mobile 2012

Interest in advertising imagery among upwardly mobile consumers in Canada as of December 2012

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Release date

December 2012

Region

Canada

Survey time period

September 24th to November 21, 2012

Number of respondents

473 respondents

Special properties

Online interviews and survey

Supplementary notes

Question: How interested are you in advertising that uses the following kinds of images:
Upwardly Mobile With Savings represents those whose personal financial situatio much better/somewhat better than a year ago and who have more savings than do not including a mortgage
Very interested/not at all interested on a 1-9 scale, where 1 is not at all interested, and 9 is very interested
Base Study n=1,500
Date of online focus group: September 24th to 26th, 2012
Date of online survey: November 6th to November 21st, 2012

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