Canada: interest in advertising imagery among downwardly mobile 2012

This statistic shows the responses to a survey about interest in advertising base on imagery in Canada as of December 2012, among those who are downwardly mobile. During the reported period, 46 percent of respondents stated that they were very interested in advertising which used images of regular day to day places.

Interest in advertising imagery among downwardly mobile consumers in Canada as of December 2012

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Source

Release date

December 2012

Region

Canada

Survey time period

September 24th to November 21, 2012

Number of respondents

408 respondents

Special properties

Online interviews and survey

Supplementary notes

Question: How interested are you in advertising that uses the following kinds of images:
Downwardly Mobile With Debt represents those whose personal financial situation is somewhat worse/much worse than a year ago and who have more debt than savings, not including a mortgage
Very interested/not at all interested on a 1-9 scale, where 1 is not at all interested, and 9 is very interested
Base study n=1,600
Date of online focus group: September 24th to 26th, 2012
Date of online survey: November 6th to November 21st, 2012

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