Responses to statements about the future of purchasing cars in Europe in 2014

This bar chart depicts how survey participants in Europe responded in 2014 to various statements about the future of purchasing cars. 39.3 percent of respondents stated that they could see themselves configuring and ordering their vehicle online, to be delivered directly to them at home.

Car-buying choices in the future*

Share of respondents*
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Release date

May 2015



Survey time period

Autumn 2014

Number of respondents


Age group

18-65 years

Special properties

Random sample of respondents in Belgium, Germany, France, Italy, the Netherlands, Austria, and Spain.

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The responses were weighted according to the populations of the seven countries, to take account of their differing shares in the volume of the car market.

Share of respondents who answered "I completely agree" and "I somewhat agree". Statements have been truncated.

The full survey questions were as follows:
I would like to use an online platform on which independent vehicle experts rate the cars, particularly used cars;
As well as car sales, car dealers should also use interactive information media to provide me with better access to details that interest me personally;
The car dealer of the future should also offer technical tools (holograms/projections) to enable me to assess my ideal vehicle in every colour, combination, equipment level, etc.;
In the future, I wouldn't want to forego a personal advisor at a dealership;
I can envisage configuring and ordering my car on the Internet and getting it delivered to my door;
A virtual car dealer is sufficient for me: I use the internet to find cars which a vendor then brings to me to discuss further and take for a test drive;
I would prefer to forego a conventional car dealer and instead use an independent buying advisor who ascertains my needs, recommends suitable vehicles and handles the purchase. They would receive a consultancy fee for this service;
The car dealership of the future should be an 'event location';
I don't want to buy or own a car in the future.

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