Canada: interest in spokespeople in ads 2012, based on HHI less than100K
This statistic shows the responses to a survey about consumer interest in spokespeople and celebrity endorsements in advertising in Canada as of December 2012, based on households which had an income of less than $100K. In 2012, it was reported that 40 percent of respondents were not at all interested in advertisements where famous people acted as a spokesperson for a product or service.