Canada: interest in value key words in ads 2012, based on HHI more than100K
This statistic shows the responses to a survey about consumer interest in key words or phrases that represented value in advertising in Canada as of December 2012, based on households which had an income of $100K or more. During the reported period, 20 percent of respondents stated that they were not at all interested in advertisements that used the key word "bargain".