Canada: consumers using online search for retail banking decisions 2014

This statistic shows the responses to a survey regarding online search and retail banking in Canada as of April 2014, by demographic. During the reported period, 55 percent of Millennials stated that online search was important when looking to switch banks. Furthermore, 22 percent of Millennials also stated that online reviews were an influential source.

Share of consumers who use online search to make retail banking decisions in Canada in 2014

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Sources

Release date

August 2014

Region

Canada

Survey time period

April 21, 2014

Supplementary notes

Study does not indicate number of respondents

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Statistics on "Mobile search"

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