Canada: actions taken by new car shopper online search 2013

This statistic shows the actions taken by new car shoppers as a result of their online search in Canada as of July 2013. During the reported period, 43 percent of new car shoppers took a test drive as the result of an online search.

Actions taken by new car shoppers as a result of online search in Canada as of July 2013

Share of new car shoppers
Visited a dealer58%
Visited OEM website50%
Took a test drive43%
Visited dealer website42%
Enhanced opinion40%
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Sources

Release date

March 2014

Region

Canada

Survey time period

June to July 2013

Number of respondents

2,014 respondents

Special properties

New car buyers

Supplementary notes

OEM - Original Equipment Manufacturer

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