Impact of e-commerce on customer range in France 2013, by sector

This statistic presents a distribution of enterprises from various industries in France in 2013, according to the impact of online selling on their customer range. Over 50 percent of enterprises declared that e-commerce had had no impact on their number of customers, regardless of their industry.

Extent of the impact of online selling on enterprises' customer range in France in 2013, by industry*

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Release date

June 2015



Survey time period


Number of respondents

28,295 respondents

Special properties

enterprises selling goods or services online

Supplementary notes

* -Information and communication: section J of the French industry classification system (NAF), 2nd version.
-Scientific, technical and specialized activities: section M of the NAF.
-Support and administrative services, real estate: section N and L of the NAF.
-Transport and storage: section H of the NAF.
-Wholesale and retail commerce, car and motorcycle business and repair: section G of the NAF.
-Construction: section F of the of the NAF.
-Manufacturing industry, production and distribution of electricity, gas, steam and air conditioning, production and distribution of water, decontamination and waste management: sections C, D and E of the NAF.
-Accommodation and food services: section I of the NAF.

The source does not provide any information regarding missing percentage points to 100 percent or percentage points exceeding 100 percent.

Shares calculated using figures provided.
Original data have been put in percentage and rounded.
Includes enterprises of at least ten people.
Excludes agricultural, financial and insurances enterprises.
Data for the construction industry are incomplete.

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