Canada: actions taken as result of mobile ad 2013

This statistic shows the responses to a survey about actions taken as a result of smartphone advertising in Canada as of November 2013. During the reported period, 24 percent of respondents stated that they looked for more product information as a result of a mobile advertisement.

Actions taken as a result of seeing a mobile ad on smartphone in Canada as of November 2013

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Sources

Release date

December 2013

Region

Canada

Survey time period

November 2013

Number of respondents

867 respondents

Special properties

Respondents that recall mobile advertising on smartphone

Method of interview

Online survey

Supplementary notes

Question: How often have you taken each of the following actions as a result of seeing a mobile ad of any type on your smartphone?

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