U.S. webrooming usage reasons 2014

Reasons for internet users in the United States to utilize webrooming as of September 2014

by Statista Research Department, last edited Feb 9, 2015
U.S. webrooming usage reasons 2014 This graph shows key reasons for internet users in the United States to utilize webrooming as of September 2014. During the survey period, it was found that 41 percent of respondents had intentionally browsed products online but purchased them in-store in order to avoid paying for delivery.
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Reasons for internet users in the United States to utilize webrooming as of September 2014

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Share of respondents
To avoid paying for delivery65%
I wanted to see/touch/try the merchandise61%
It is more convenient to have the item immediately than wait for delivery61%
To compare prices of competitors51%
To read reviews online48%
Better prices in-store41%
Item was not in stock online37%
Other3%
Share of respondents
To avoid paying for delivery65%
I wanted to see/touch/try the merchandise61%
It is more convenient to have the item immediately than wait for delivery61%
To compare prices of competitors51%
To read reviews online48%
Better prices in-store41%
Item was not in stock online37%
Other3%
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by Statista Research Department, last edited Feb 9, 2015
This graph shows key reasons for internet users in the United States to utilize webrooming as of September 2014. During the survey period, it was found that 41 percent of respondents had intentionally browsed products online but purchased them in-store in order to avoid paying for delivery.
Show more
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