U.S. preferred shopping channels 2014, by frequency

This statistic presents the primary shopping and purchasing channels for internet users in the United States as of September 2014, by frequency of use. During the survey period, 21 percent of respondents reported that they used their PC as primary weekly shopping channel.

Leading digital shopping channels of internet users in the United States as of September 2014, by frequency

DailyWeeklyMonthlyA few times a yearOnce a yearNever
In-store8%37%30%18%3%4%
Catalogue/magazine4%5%8%20%17%47%
TV shopping3%4%6%10%9%67%
Online via PC5%21%38%25%5%6%
Online via tablet4%9%14%13%5%55%
Online via mobile phone or smartphone4%9%13%14%7%53%
Next generation wearables (watch, glasses, pens)3%4%4%4%4%80%
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Sources

Release date

February 2015

Region

United States

Survey time period

August and September 2014

Number of respondents

1,011 respondents

Method of interview

Online interview

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Statistics on "U.S. apparel and footwear consumer behavior"

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